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How to set up a food delivery business like UberEATS?

This blog is primarily meant for businesses and entrepreneurs who want to set up a food delivery business like UberEATS. The blog provides insights regarding UberEATS making inroads and mobilizing the entire food industry with its UberEATS’ app features ever since its inception.

1. introduction

Do you recall and remember when we had to go to restaurants to get good food? Those days were hard, indeed.
Ordering food online and having it delivered at your home is something that we, the consumers are liking with each passing day. And with the sudden and unexpected disruption of covid, more consumers than ever have begun to realize the convenience of online ordering.
The food delivery market in the previous few years has got enormously big. The rapid growth of technology and easy smartphone availability has contributed massively to this enormous rise. Besides this, what has led to the food delivery growth is the changing consumer lifestyle, their eating habits and them seeking convenience of the highest order; something which these food delivery apps easily provide. Remaining in the confines of your home, the food delivery apps provide you plethora of food choices to order things of your liking 24*7.
As the number of food delivery apps and varieties of food ready to be served on the platter increase globally, food deliveries are increasing all the more and they have inarguably become a furor not just among the consumers, but businesses too.
So, how does your business create an app that is highly profitable and yielding like Uber Eats? The previous five years or so have been very demanding of food delivery apps. The consumers are widely preferring them and the food delivery companies can’t be happier.
Whether it be the likes of Grubhub, Uber Eats, DoorDash, Swiggy or the consumers themselves, everyone is liking and enjoying the phenomenal shift to such platforms. These large number of food delivery apps and massive choices available therein, ordering food from local restaurants through your mobile phones, or logging in to the restaurant’s websites, render food delivery to be one of the most rapidly changing and growing industries in today’s times.

2. Learning about the statistics: industry Numbers that speak Volumes

2. Learning about the statistics: industry Numbers that speak Volumes

The following food delivery trends and statistics are a strong witness to the fact as to how important and big the food delivery industry is getting day by day.
  • Chinese consumers generate the most revenue when it comes to food delivery– As of the year 2020, China’s market size of online food delivery services stood at 66,462 billion yuan or 102 billion US dollars. This statistic is overwhelming in the sense that it easily surpassed the market predictions according to which the revenues for the year 2020 were to reach an approximate of $51,514 million. Moreover, as found mentioned in a report, China is the largest market for food delivery with a market size of $27.3 billion in 2021.
  • The United States market is estimated to grow big and its revenues are estimated to reach $26,527 millionFinding itself in the second place to no other country but China, the United States’ food delivery market has an overwhelming potential as trends reveal and statistics suggest. Given the whopping revenue figures, a 1% annual growth rate in the US market is expected. New York city, by virtue of the amount of money spent, shows the greatest number of users of food delivery apps and services. In fact, the NYC food delivery statistics reveal that the average New Yorker spent $773.7 on food delivery. Occupying the second spot is San Francisco with a spending of $579.8 per person.
  • The food delivery rivalry in the US market is cut throat Such is the competition in the United States’ food delivery market that where on one hand as of the year 2018, Grub Hub held 34% of the market share, Uber Eats stood at 27%. Door dash followed the two closely.
  • As of March 2022, Door Dash dominated the food delivery market with a whopping market share of 59% and Uber Eats stood at the second position with 24%. As of the year 2021, though Door Dash dominated the San Francisco food delivery market, Uber Eats app was the most used one for food delivery service in Miami.
  • As per a report, China’s online food delivery revenue was forecast to reach over 67 billion U.S dollars by the year 2024.
  • Instacart orders soared up– Affected by covid in 2020 and unable to go out, a large number of people in US turned to Instacart. It went from getting 8,20,000 orders in February to 14 million in the month of April. This is one of the most significant examples of the rapid growth in the food delivery market, but US food delivery statistics show that this trend is synonymous to popular companies like DoorDash, Uber Eats, Grub Hub, etc.
Note: As per the mention in an article published in February 2022, 45 percent of the company’s total revenues earned in 2021 are by Uber Eats. In point of fact, Uber Eats has grown from $1.9 billion to $8 billion of revenues.
So, as the statistics suggest, this goes without saying that the industry is big enough to accommodate as many players as they may come across and the potential it has is highly promising. Food delivery services offering solutions through food delivery apps are here to stay.
So, a natural and obvious question that pops up in mind is how to develop a highly efficient food delivery app and what should be its features so as to lure more and more customers into using it? Or rather a straightforward question would be- ‘How to set up a food delivery business like Uber Eats?’

3. UberEATS: Providing its food delivery prowess year over year

3. UberEATS: Providing its food delivery prowess year over year

Before we start to put things into perspective and begin learning about the strategies and tactics for successfully setting up a food delivery business, let us have a look at the following overwhelming statistics about UberEATS that has already given many a leading food delivery business a serious run for their money.
According to the most recent report from sensortower.com, UberEATS is the most downloaded Food & Drink category app in the globe for April 2019. The app has almost eight million downloads, a year-over-year growth of more than double since the year 2018. Where on one hand, the most app installs for UberEATS stood at 24 percent for India, it was closely followed by the United States at 21 percent.
The below provided figure reveals the competitiveness and singular leadership of the UberEATS app around the world for the year 2019.
Similarly in the year 2016, a report from sensortower.com published in January 2017, UberEATS app was downloaded more than 10 million times worldwide since its February 2016 official launch.
The chart below visualizes monthly downloads of the UberEATS app during 2016, and hence is highly suggestive of the UberEATS food delivery app and service’s success and contention in the same year, compared to its two largest competitors viz a viz GrubHub and Postmates in the on-demand meal delivery space.
Sensor Tower’s data shows that GrubHub’s estimated worldwide downloads for the year 2016 totaled approximately 3.07 million, while Postmates totaled approximately 3.6 million. Additionally, UberEATS achieved an average month-over-month growth rate of about 23 percent from March 2016 through December 2016.
As per a mention in an article published in the New York times in November 2020, having acquired Postmates, the two companies together would have a whopping 37 percent share of food delivery sales in the United States alone, as reported by Edison Trends, an organization which monitors credit card spending.

4. UberEATS’ business model

Riveting and arduous as it may sound, UberEATS has worked up its way rather perseveringly. With a large number of food delivery apps available, to be able to retain a competitive spot for long, tells the tale of a business that has efficient work processes and an exhaustive business model.
By defining its work processes neatly and categorically and thoughtfully deliberating on the business model, successful corporate houses already take that big leap required to flourish in the market. UberEATS is a classic example of this.
Below is the business model of UberEATS that gives a beautiful insight into how food delivery businesses should be run.

UberEATS is an aggregator business that connects and is the coming together of three parties viz a viz,

  1. Restaurants or food joints– Businesses who list their cuisines and food items on the UberEATS platform
  2. Customers– People who choose and order food to be delivered from the app
  3. Drivers– Individuals who ensure a smooth and timely delivery of the food or cuisine so ordered, by the customers.

The business model of UberEATS is so simple yet benefitting that everyone involved in the chain gets a part of the collectively availed benefits. To say so, the relationship so developed is mutually profitable for everyone which is why perhaps the association generally goes a long way. UberEATS does not operate a fleet of delivery drivers. Because it doesn’t generally own any restaurants or vehicles to ensure delivery of food, its overhead costs are very less.

Instead, what it does to make profits is that it charges a certain percentage from both- the restaurants and customers, for every order they make and hence keeps itself going.

Since the drivers so involved are independent and not employed by UberEATS, they do not need to be paid any fixed salary, which again is a big saving. Instead, they earn for every delivery they make.

Moreover, they don’t have to work for fixed number of hours. Accepting deliveries of food remains at their discretion. The more they work and deliver, the more money they make. This is an added perk for them.

Customers win too, as they get the convenience and flexibility to order food of their choice from any restaurant they like through an app which allows for a rememberable app experience and hassle-free transactions.

They don’t have to make out time to go out again after coming back from the office, face unnecessary traffic snarls, burn their vehicle fuel and waste time, which again is nothing less than a big saving for them. After all, who would want to miss out on such opportunities? Perhaps, no one. If you are busy, UberEATS has got you covered, it appears.

Hence, the customers are the most satisfied ones when they find food delivered to their doorsteps.

Restaurants make their part of gains and profits as they get their chances of online visibility increased to a good degree, and in return, this brings increased profits for them when customers see their presence on the app, go through their cuisine offerings and order food.

UberEATS in the previous few years has worked up its way pretty smartly and intelligently. It prospered all the more during covid, when people worldwide sat in their homes and had no other option but to order food online for the family. UberEATS made the most of this time. By applying the right set of marketing strategies and designing an engaging, easy to use and user-friendly interface for customers, they brought in for themselves chunk of market shares. Finding an opportunity in the lockdown, had it not worked diligently on its software, apps and UI designs, etc. it would not have been here where it stands today.

To find out the essential features of an app that are helping businesses stay afloat in such crunch times as of ours, read on.

5. How to create a feature packed app like UberEATS?

5. How to create a feature packed app like UberEATS?

In order for you to establish and develop your food delivery business, the first and the foremost thing is to develop an app that promises ease and convenience in today’s times. Notably, creating an app like UberEATS requires a team of diligent developers and efficient tech savvy members. A catchy UI design and an engaging interface like that of UberEATS, are two features among many, that users worldwide appear to be most influenced by.
UberEATS, through its food delivery app makes ordering and delivery an easy and a worth remembering experience for its users. It follows three really simple and hassle-free steps viz a viz- browse, order, track and get it delivered.
You can easily navigate through the app and look for your favorite cuisines, place an order of your choice, see the estimated preparation time of the cuisine so ordered, the time needed to deliver or reach your destination and also track your cuisine in transit as to how much distance it has covered and what part of it remains or approximately how much time will it take to reach you. As a matter of fact, UberEATS has an efficient and robust delivery monitoring system that allows you to track your orders till the time it is delivered.
Given below is a list of things that need to be taken care of by businesses, smartly and aggressively.
  • Organizing and curating the website content smartly: If the success of apps of food delivery companies in general and UberEATS in particular, is anything to by, the first thing that makes it happen is its aesthetic appeal. The better managed and smartly curated the contents of a website or an application are, the greater is its chance of making it big. By virtue of providing better personalization of mobile apps through the use of artificial intelligence, UberEATS has the front row seat in this innovation.
  • Recommendation of wanted suggestions on apps: Machine learning has been a boon for aspiring businesses. It is with the help of this technology that past user history is monitored and existing contextual information is utilized by UberEATS that suggests food alternatives and cuisines of individual consumer choice. This is something that the other aspiring businesses can also replicate.
  • An app that provides holistic information: An app or a food delivery software that is user friendly and engaging at the same time evokes great interest in them. To be able to provide a classified yet complete information about food items and its delivery aspect through your app, makes you competitive enough to take any rival head on. This is what UberEATS does, perhaps. Its app is all about easy exploring and is touted as one of the most user-friendly app. For instance, if a user looks for sugar free products, he gets to find them easily on the app. Moreover, he can easily find and navigate through the smallest of details regarding ingredients used, estimated preparation time, expected delivery time, etc.
  • Order hassle free, irrespective of where you are: A food delivery app that advertises food aggressively but doesn’t provide the convenience of having it anywhere a consumer wants, is nothing but a failure in today’s extremely fast paced times. UberEATS takes a good care of this by enabling smooth and timely deliveries at various places like parks, hospitals, offices, gymnasiums, hotels, etc.
  • Facility of pre ordering through apps: Several users around the world who run short of time and want to get food of their choice and taste on time, they prefer UberEATS most of the time. You can pre book your order and specify a time for delivery of the food item you want two days after or may be next week. This feature of apps may provide a business with the much-needed distinctive competence and subsequent competitive advantage in the food delivery services’ market.
UberEATS appears firmly set to continue going in the food delivery services’ market. Having acquired its once a rival firm, Postmates, the future for Uber looks to be focused on food delivery, with some expected expansions into grocery delivery in North America and Europe in the year 2022.

What remains to be seen is how other food delivery businesses catch up with the growing worldwide acceptance of providing food delivery solutions through the use of food delivery apps.

6. Checklist for businesses in the food delivery industry

6. Checklist for businesses in the food delivery industry

  • Is your business capable of proving its mettle in the food delivery industry?
  • Does your business have a good website?
  • Does it have a mobile app which is user friendly and is capable of evoking interest in consumers?
  • Do you have the requisite resources to pursue the right set of marketing strategies?
  • Can your business expand its outreach through the use of social media?
  • Can your business collaborate with social media influencers and food bloggers?
If a business can find answers for itself for few of the above-mentioned questions, if not all, it can certainly work up its way to reaching a competitive position as that of UberEATS. Having listed a plethora of takeaways in the form of business model, statistics, data, app features, etc. for businesses and entrepreneurs, it remains to be seen how many food delivery service providers are actually able to replicate the strategies and app-related features as that of UberEATS so as to provide their customers with feasible food delivery solutions and stand out in the marketplace. Afterall, In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
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Evolution of hyperlocal eCommerce

Build a platform and prepare for the unexpected; and you’ll know you are successful when the platform you’ve built serves you in unexpected ways.

1. introduction

When was the last time you or your family member bought something online? It wouldn’t be too long ago. Right? The answer to this limpidly defines the widespread impact of ecommerce on people inhabiting various geographical regions.
Literally all of us, barring a handful few, have somewhere or sometime been involved in making online purchases because of one reason or the other. This online buying trend has grown among the masses by leaps and bounds, lately. But there has been less inquisitiveness about it as to what is making it so desperately demanded by a whopping score of population, and that too at an unbelievably quick pace.
In this era of ecommerce, technology intensive businesses and quick deliveries rule the roost. The galloping smartphone adoption rate, increasing internet penetration, growing sedentary lifestyles, etc have all contributed heavily to the transformation of ecommerce to hyperlocal ecommerce. So, to say so, we are living in an age of quick commerce that demands ultra-fast deliveries. In order to meet such needs and demands, ecommerce has made way for a more refined, digitalized and automated model, which has come to be popularly known as hyperlocal ecommerce. And as a matter of fact, hyperlocal ecommerce has dramatically changed the way brands now reach out to their customers, making it faster and easier for them to make purchases on the fly or in transit, while avoiding the hassles of facing clogged traffic or going to the store.

2. Why is ecommerce growing so fast?

The rapid adoption of smartphones, easy and affordable access to technology, and the convenience of shopping from anywhere, at any time are the major reasons for the rapid growth of ecommerce. Attribute it to ecommerce, online marketplaces have been on the rise since the mid-1990s with the launch of giants we know today, such as Amazon, Alibaba among others. Amazon in particular is known for its unique growth strategy that has helped them achieve mass-adoption and record-breaking sales.
Retail e-commerce sales worldwide from 2014 to 2026

3. How fast did it grow during Covid-19?

The Covid-19 global ecommerce surge was initially born out of necessity. Online shopping provided a practical alternative as retail locations closed and people stayed indoors to avoid the virus spread. In fact, the dramatic rise in ecommerce amid movement restrictions induced by Covid-19 increased online retail sales’ share of total retail sales from 16% to 19% in 2020, according to estimates in an UNCTAD report.
All in all, for so many reasons discussed above, ecommerce has been moving steadily and has gained immense pace during covid-19. Expected fast delivery of products and reduced operational costs for businesses remain at the heart of such ecommerce activities which has perhaps led us to hyperlocal ecommerce.
In short, ecommerce is gradually becoming a thing of past and has taken a backseat, while hyperlocal ecommerce, leading from the front, has pretty convincingly caught up with the pace of growing contemporary demands as it endeavours and continues to serve and satisfy hyperlocal needs.

4. What is hyperlocal ecommerce and its marketplace?

4. What is hyperlocal ecommerce and its marketplace?

The word ‘hyperlocal’ means going local in your business. Hyperlocal ecommerce is a form of business that focusses on the needs of geographically local consumers. Hyperlocal businesses focus on geographically nearby consumers for fulfilling their on-demand needs usually through a website or mobile app or any online platform including social media. Like Amazon or Flipkart, a hyperlocal ecommerce marketplace is an online multi vendor marketplace for a localized or small geographic zone. Advantageous as it is, setting up a hyperlocal ecommerce marketplace is an erupting business idea and it is making businesses around the globe go gaga over it.

5. What is a hyperlocal delivery model?

A hyperlocal delivery model is an online business model in which the on-demand needs of customers are met through local offline shops via a digital platform. The model focusses on increased automation and geographical proximity of the buyers and the vendors in order to achieve maximum ordering and delivery efficiencies. It is pertinent to note here that the hyperlocal model enables the brands to reach out to their target customers directly, removing the middlemen, etc as part of the traditional business model. This provides customers with a better shopping experience as it offers convenience and quick delivery, especially in the areas of logistics, food and groceries.

6. The hyperlocal discourse

Hyperlocal ecommerce has been one of the most talked about concepts in the recent past; and hyperlocal ecommerce players, with their agile and customized delivery options, have caught the eye of discerning consumers. Delivering almost all sorts of products and services like food, groceries, apparels, home care, personal care, accessories, etc, hyperlocal ecommerce has just not been able to provide services at the doorstep of the customers, but it has also infused a new lease of life in several ailing and floundering businesses, and has empowered them considerably.
The hyperlocal space has seen a tremendous rise in the number of niche brands across categories like home décor and essentials, home services, groceries, and pharmaceutical sectors. As the markets have witnessed more growth lately, traditional brands have shifted their focus towards hyperlocal and direct-to-consumer business models. This transition has been accelerated further due to increased internet usage and evolved consumer behaviour.
So, the evolution of hyperlocal ecommerce is not individualistic in nature. In fact, it is mutual- implying, it is the evolving consumer behavior, need for urbanization and growing technological intervention that is pushing businesses towards the hyperlocal space.
Ramping up the pace of hyperlocal ecommerce and much to the delight of aspiring hyperlocal businesses, covid-19 struck in 2020. During the pandemic, the hyperlocal ecommerce space became the most sought-after destination for businesses and consumers alike, as restrictions and quarantines meant delays and logistical nightmares, especially for the sellers. With the covid outbreak and strict social distancing norms put in place, customers found physical shopping difficult. What instead they found easy was to resort to online shopping through websites and applications to even buy their basic necessity items. Moreover, several individuals who had children and old-age people found online shopping a safer option to get their daily essentials. In addition to that, the cashless and contactless features of online shopping led to nearly every household opting for online shopping.
The sudden surge in the popularity of scores of businesses can undoubtedly be attributed to the pandemic that has pushed each and every vertical of every industry to shift and adapt to the digital medium. It would be rational to point out that the period after covid-19 has seen an exponential rise in the use of hyperlocal platforms and deliveries. Courtesy to the pandemic and other lifestyle changes, the delivery apps have become extremely popular and in order to avoid crowds, people are willing to take advantage of food and grocery home delivery services.

How apt is the saying that every crisis situation presents an opportunity to try something new?

And, how wise are businesses to have turned hyperlocal seeing opportune times in the pandemic or the changing habits of consumers, for that matter?

7. Factors contributing to the hyperlocal growth

Let us see a few factors that have contributed significantly to the growth of hyperlocal ecommerce.
  • The Pandemic- With a surge in covid-19 cases, business activities came to a standstill. Back then, people started to explore of options to satisfy their needs and started to buy things online and sellers too chose to make them satisfied by catering to them. This was a required push for hyperlocal ecommerce. Since then, as almost everything is being bought online now, it is for us to see how tremendously hyperlocal ecommerce has evolved.
  • Ingression of technology- Technology has pronounced many a business’s decisions and going hyperlocal is one of it. Seeing the impact technology was making and the way people were getting used to internet and social media like services, businesses found a quick refuge in hyperlocal ecommerce. This has led to them growing immensely in the recent few years.
  • High smartphone adoption rate- With global smartphone adoption rate estimated to have reached over 78 percent in 2020, prudent businesses saw it all coming. With smartphones in every hand and the users having access to internet and social media, businesses have quite successfully made the most of this opportunity by coming onboard a hyperlocal marketplace. They have made quick bucks as consumers have frequented hyperlocal platforms for satisfying their food cravings and meeting daily essential needs, etc more often than ever.
  • Business mechanization- Businesses learning to adopt technology and getting mechanised is one solid reason why hyperlocal ecommerce has flourished. Businesses capable of adopting technology have successfully done so, and have made their processes highly mechanized and automated. It is this automation that has made drone deliveries among other features become a possibility; and hence the hyperlocal growth.
Let us see a few factors that have contributed significantly to the growth of hyperlocal ecommerce.
  • The number of hyperlocal commerce shoppers will increase by 52% to reach 214 million by the end of 2022.
  • The hyperlocal delivery industry was worth $1,324 billion in 2019 and is expected to grow to $3,634 billion by 2027, with a CAGR of 17.9% throughout that time.
  • The global hyperlocal service market size was valued at $1714.60 billion in 2020, and is projected to reach $5188.60 billion by 2030, growing at a CAGR of 14.9% from 2021 to 2030.
  • According to India brand equity foundation, the Indian e-commerce market is expected to grow to $200 billion by 2026 from $38.5 billion as of 2017.
  • The software powered robotics market in logistics is expected to reach $15.58 billion by 2026.

8. Reasons that are making hyperlocal ecommerce go boom

8. Reasons that are making hyperlocal ecommerce go boom

  1. The hyperlocal e-commerce marketplace is a blessing for several local offline retailers and service providers. Hyperlocal e-commerce helps local store owners to take their business to its next growth phase. 
  2. Hyperlocal e-commerce gives customers a much better shopping experience. They get to shop products from the comfort of their homes without having to pay extra shipping fees and get the product delivered at a lesser price. 
  3. In a fast-paced world of ultra-fast deliveries, consumers are preferring to stay at home and order their things of need. Through the hyperlocal model, they get quick and safe deliveries of products and they are saved from the hassles of going out and shopping.
  4. Hyperlocal ecommerce advocates the concept of automatic instant delivery. i.e. deliveries at unbelievably fast pace. Since hyperlocal businesses operate only within a particular geographical area, it helps the businesses attend to the needs of their customers in a quick and efficient manner. Automatic instant delivery mechanism has turned out to be one of the major features of hyperlocal ecommerce and has contributed to its increasing popularity. 
  5. Last but not the least, it enables hyperlocal businesses to increase sales and ramp up their revenue in a shorter time frame as they have an increased visibility and more chances of presenting their products online, in front of their customers. 

9. Future of hyperlocal ecommerce

Given the trend of evolution and pace of growth of hyperlocal ecommerce, the future appears to be highly promising. Business areas and industries that are left untouched till now can be made to go hyperlocal. Seeing the hyperlocal ecommerce space blossoming, several hyperlocal retail businesses may diversify from one category of business to another over the hyperlocal ecommerce marketplace platforms.
Additionally, hyperlocal ecommerce, the way it has been galloping, is certain to grow beyond the urban regions and foray into more specific rural areas and also tier II and tier III cities that have till now been incompletely or partially served.
Moreover, as the impending technology gets more dominant over how businesses are run, it is expected that they will turn highly automated, thereby introducing things like advanced robotics and AI-inspired trials for products that really need to be tried, for instance apparels, accessories, etc. Perhaps, there are a few tech businesses that are in the nascent phase of doing it. In all possibility, they are going to come upfront soon and will become increasingly prominent.
Last but not the least, hyperlocal ecommerce, backed by superb and state of the art technology, is highly likely to introduce drone deliveries on a large scale. It just remains to be seen how soon will that happen.
Also, advancements in technologies like AI, blockchain and big data provide an inducement to the commerce sector to adapt to hyperlocal. Deliveries continue to become speedier and hassle-free, permeating the shopping experience with the traditional warmth and familiarity of visiting neighbourhood stores while doing so from the comfort of your couch.
The way forward to ace the hyperlocal space is to get on board with intelligent and futuristic SaaS platforms. The coordination between multi-point picks ups and places of delivery while nailing end-to-end visibility is only possible with SaaS.

10. Winding up

Having discussed the factors and reasons behind the phenomenal growth of hyperlocal ecommerce and the prospects that lie ahead for hyperlocal businesses, one thing that can be established for sure is, we will continue to see a convergence of the digital and physical world, and those who conquer that trend will be the market leaders.
Hyperlocal ecommerce certainly offers both convenience and efficiency to the business and the consumer. The need for instant gratification when it comes to shopping, lightning-fast fulfilment and delivery and tech-savvy revolutions like geofencing and automatic instant delivery features are driving the ecommerce sector into hyper localism, solving key challenges like optimum route planning, managing peak hours, order consolidation, multi-point pick up, etc.
With more technological advancements, as hyperlocal ecommerce is destined to get more time and cost efficient, it will surely become fierce and competitive.
The hyperlocal ecommerce market is estimated to record ground-breaking growth in the years to arrive. To maximize and optimize operations, businesses must come up with ideas that help them re-brand and re-invent themselves so as to stand out and differentiated and reach a wider audience.
In order for that to happen, businesses must ‘evolve’ hyper locally.

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How is the hyperlocal delivery model revolutionizing the eCommerce industry?

Build a platform and prepare for the unexpected; and you’ll know you are successful when the platform you’ve built serves you in unexpected ways.

– Pierre Morad Omidyar

1. introduction

Owing to the rapid growth and adoption in technology and forced by the sudden and unfortunate pandemic crisis, the majority of the world is starting to discover the values of online retail and digital landscape. Forced to stay in isolation, a felt need to go online, rapid digitalization and growing urbanization, among others have all significantly contributed to the rise in figures of ecommerce industry across the globe. The way ecommerce marketplaces worked was pretty fine until the customers discovered a need for quick deliveries. And this need for quick delivery and rapid availability of products and services has resulted in the birth of hyperlocal marketplaces.
So, what is a hyperlocal marketplace? Why is it so impactful? And why is the hyperlocal delivery model so desperately wanted? We will find out step by step.
Before we go on to discuss about one of the most fancied concepts- i.e., hyperlocal marketplaces and their delivery model, of today’s times, let us gain brief insights into ecommerce industry and marketplaces that would help us develop a more comprehensive understanding of hyperlocal world.
Ecommerce marketplaces are sort of online ecommerce websites or place where a user can find different brands of products coming from multiple vendors, shops or person showcased on the same platform. An ecommerce marketplace model is the one that utilizes an information technology platform in order to facilitate trade between the buyer and the seller.
This model has been adopted widely by a large number of businesses. Some of the leading and prominent ecommerce marketplaces include Amazon, Flipkart and eBay. Ecommerce marketplaces help to streamline the production process through a simple portal and manufacturers can sell the products directly to the customers.
Besides this, ecommerce marketplaces can create more opportunities for the sellers and buyers. This can be understood by the fact that where on one hand there is real-time information about the updates or slashes in price as well as the availability for buyers to get the best deal; on the other hand, the platform also acts as an additional sales channel for businesses to promote and sell their products and offerings effectively to a large target market.
Moreover, an online marketplace, since it is not bound to any area or region, can enable overseas sales by providing opportunities to trade in international and global markets. An ecommerce platform substantially reduces the marketing costs of businesses than what they would have incurred had it been for going international through a traditional process.
Below given are some of the ecommerce statistics that can help us know as to how ecommerce has transformed over time and how monumental its impact has been. Let us dig in.

2. Some ecommerce statistics

  • According to Statista, retail eCommerce market sales worldwide will reach $6.54 trillion in 2023 as against $3.53 trillion in 2019.
  • Statista forecasts the global online sales to reach 22% of all retail sales in 2023.
  • By 2040, 95% of retail purchases are likely to be made online and traditional retail may be hardly existent (Nasdaq).
  • As per a report from UNCTAD, the rise in ecommerce amid covid19 movement restrictions increased online retail sales’ share of total retail sales from 16% to 19% in the year 2020.
  • According to Wunderman Thompson Commerce, 43% of shoppers now feel more positive about shopping online; and approximately 40% of consumers report that they’re more comfortable with digital technology than before lockdown.
  • Half of retail spend is expected to be online as consumers live with covid-19.
  • A study of over 30,000 global online consumers shows that 70% want an amazon prime-like service from other brands and retailers.
  • Wunderman Thompson Commerce’s Future Shopper Report 2022 shows that over two-thirds (64%) of global consumers want brands or retailers to provide a “more innovative” online shopping journey, all the way from the initial product search to the moment of purchase.
  • As per eMarketer report, US ecommerce will cross $1 trillion in 2022.
  • As per eMarketer, the pandemic boost in ecommerce sales accelerated growth in US ecommerce channel advertising to 49.8%.
  • It also states that roughly 70% of online buyers already purchase from foreign sites.
  • Almost 1/4 of all ecommerce orders are predicted to be cross-border commerce by the end of year 2022.
  • According to eMarketer, 80% of retailers worldwide agree that cross-border trade has been profitable or that sellers have successfully increased sales as much as 1,000% after expanding their marketplace presence.
  • According to Oberlo in 2021, 48% of online shoppers go straight to a large ecommerce marketplace.
  • Ecommerce sales are growing so quickly that it is expected to make a whopping 22 percent retail sales worldwide by 2023.
  • In the same report published by Oberlo, the number one reason people shop online is free delivery. Other key reasons include the ability to use coupons and apply discounts (41 percent), be able to read other customers’ reviews and feedback (35 percent), easily return their items (33 percent), and have a quick checkout process (30 percent).
  • Mobile ecommerce accounts for 45 percent of US ecommerce sales.
  • Approximately 84% of online shoppers said they won’t buy from an ecommerce site that is not secure (WHSR, 2021).
  • 85% of consumers prefer free shipping over fast shipping (Deloitte).
  • 75% of shoppers expect free shipping even on orders under $50 (NRF, 2019).
  • 65% of shoppers say they check free shipping thresholds before adding more items to their online cart (NRF, 2019).
  • The number one reason why people shop online is to make use of the free shipping option offered by ecommerce stores (Oberlo, 2020).
  • 5% of global internet users have purchased products online.
  • Segmented campaigns to email subscribers drive a 760% increase in revenue.
  • Online stores with a social media presence have an average of 32% more sales than those that don’t.
  • 74% of consumers rely on their social networks to make purchasing decisions.
  • 40% of all online purchases made during the holiday season are done on smartphones.
  • The average shopping cart abandonment rate approximates 70%. Shipping fees and other extra costs are the main reason why shoppers decide not to finalize the purchase online (Baymard Institute).
So, having put forth few of the facts and figures about ecommerce marketplaces, it becomes binding upon us to know more about the concept, that has led us to hyperlocal ecommerce and the growing use of hyperlocal delivery model that is revolutionizing the ecommerce industry.
E-commerce, if understood and practiced through a hyperlocal lens, is, in fact hitting the peak of the online world and it opens a slew of opportunities for visionary start-ups, established businesses and aspiring entrepreneurs. The entire hyperlocal model is so efficient and quick that it is giving physically well-established businesses a serious run for their money. By virtue of having a highly efficient model, hyperlocal ecommerce has surely and pretty convincingly overtaken the advantages of a traditional ecommerce.
Let us find out about the various aspects of a hyperlocal journey and the hyperlocal delivery model; And, why is it being adopted by customers and businesses with an exaggerated zeal?

3. What is meant by hyperlocal ecommerce?

One of the most eye-catching and compelling trends in the ecommerce world is hyperlocal ecommerce. Hyperlocal ecommerce simply refers to an activity undertaken by a business that is aimed at building a local environment or a local network which enables customers to purchase products and services from retail stores or vendors in and around their neighbourhood.
In other words, a hyperlocal marketplace is the one which caters to the needs of customers within a fixed geographical territory. The ambit of hyperlocal operations has grown so big that it has hardly left any industry untouched. Be they food supplies, groceries, laundry services, home essentials or personal care, hyperlocal ecommerce is the pivot around which businesses have learned to revolve and function. Such a fantastic growth has added a new dimension to the ecommerce sector, thereby popularising hyperlocal deliveries.
Hyperlocal ecommerce became increasingly popular during the pandemic of covid19 that affected almost the entire world. With its outbreak in the beginning 2020, global shutdowns and strict social distancing was announced. With this announcement, the world started to feel the need for quick and safe deliveries. This is where hyperlocal deliveries increasingly made their way. Customers found it easier and safer to resort to online shopping for meeting their daily needs. Businesses too relied heavily on a robust hyperlocal marketplace software to generate sales and ramp up their revenues. Hyperlocal delivery model has since then become a widely practiced model among businesses.
The sudden surge in the demands of certain products and growing popularity of brands is undoubtedly due to the pandemic that has pushed each and every vertical of all industries to shift and adapt to the digital medium.
In addition to this, the busy lifestyle, growing sedentary habits and improved standard of living are also accentuating the growth of hyperlocal e-commerce companies as they provide everything at the customers’ doorstep.
So, what’s this model all about that businesses are adopting crazily? Let us find out.

4. What is a hyperlocal business delivery model?

4. What is a hyperlocal business delivery model?

A hyperlocal business delivery model, also known as the on-demand delivery model is the one that focusses on meeting the needs of geographically local consumers. The model aims to bridge the gap between demand and supply with an efficient network of suppliers and vendors who fulfil consumer demands by selling them what they need at their doorstep.
Technically, a hyperlocal delivery model is an online business model that caters to customers’ on-demand needs, which are met through a local ecosystem. To put it across in other words, the customer uses a hyperlocal platform or service aggregator (through a website or an app) that assists the vendors to deliver the products and make reach the services to the customer’s doorstep in the respective geographical location. Grocery shopping, food delivery, luxury products, gift items, health care, and many other services have taken a different dimension altogether with the successful coming into being of hyperlocal e-commerce platforms.
What is the USP of the hyperlocal delivery model?
The unique selling proposition (USP) of the hyperlocal business model is its ability to get good quality products and services delivered at peoples’ doorsteps at ‘unbelievably fast speeds.’ That’s what a hyperlocal platform’s ‘automatic instant delivery’ feature does for the customer. The moment he has clicked to order a product, it is all lightning fast. Astounding delivery times! No?
Suppose you are one of the hyperlocal start-ups in your area. You connect with your customers through a mobile application. Unlike an e-commerce application where customers shop for things with an expectedly long one-week delivery margin, the hyperlocal delivery model is about speed and quality. For instance, you get an update that a customer in a nearby geographical area wants fresh whipped cream to bake a birthday cake. Being connected with the local dairies and food chains, you instantly order a fresh cream pick up through your driver app and alert your delivery man. And within 30 minutes the customer gets the fresh cream and reviews your service.
Not just this, but what’s more interesting about the hyperlocal model is the fact that using digital platforms makes it increasingly convenient for the customers to monitor the entire process and keep track of deliveries in real-time.
A hyperlocal business model usually has the following features-
  • It is a keen-eyed and personalised business that focuses on the needs of geographically local consumers.
  • It targets a specific area with a high demand for goods and services.
  • The entire model is so developed that it caters to the well-defined needs of people in an effective and efficient way using modern techniques viz a viz artificial intelligence, drone deliveries, etc.
  • The unique selling proposition of this business model is its ability to get good quality products and services delivered at people’s doorsteps at unbelievably fast speeds.
Technologies such as GPS (Global Positioning System) and mobile applications and the widespread use of social media have played a prominent role in accelerating the pace of hyperlocal ecommerce. The entire hyperlocal model has been so well received by businesses and customers alike, that they are liking every aspect of it.

5. How does a hyperlocal delivery model work?

5. How does a hyperlocal delivery model work?

A hyperlocal model is a series of interrelated activities. A hyperlocal delivery model is usually said to be adhered to when the following sequence of events happen.
  1. The customer places an order of a product that he wants to buy.
  2. The hyperlocal business receives the order and informs the offering and delivery partners.
  3. The offering partner then gets the product ready.
  4. The delivery partner picks the ordered product from the offering partner.
  5. They finally get it delivered to the customer’s specified location.
Suppose, a customer places an order for a required food item through the hyperlocal on-demand food delivery platform. The platform receives that order and passes on the details to the offering partner (local store) and the delivery partner (delivery person). The delivery partner then picks up the required food item from the local business and delivers it to the customer’s specified location.

6. Major partner in a hyperlocal ecommerce Business

6. Major partner in a hyperlocal ecommerce Business

As discussed above, the key and forefront players are the ‘merchant and delivery partners.’ Besides them, a hyperlocal company may also join hands with ‘map API providers’ and ‘payment processors’ for smooth functioning of a business. Let us know about them briefly.
They are the vendors, local store owners, manufacturers, wholesalers and retailers who are ready to cater to the needs and ordering demands of the customers. The hyperlocal business procures goods and products from such partners.
They are the delivery persons who work as partners for the hyperlocal platform. Such delivery partners can decide their own working hours.
Companies like google provide map APIs to hyperlocal businesses in order to assist their live order tracking- a feature which is fundamental for hyperlocal platforms. Such map APIs help track the location of the delivery personnel and also show the whereabouts of their order.
Haven’t you come across the options of payment gateways while placing an online order? That’s payment processors working for you. Payment gateways help in keeping track of all the customer payments and ensure smooth order processing. Payment gateways like Stripe, PayPal, etc., provide such services to hyperlocal platforms.

7. Benefits associated with a hyperlocal delivery model

7. Benefits associated with a hyperlocal delivery model

The biggest merit associated with a hyperlocal delivery model is that the platform efficiently and uninterruptedly drives the entire process and earns a commission for the role it plays and the local stores and vendors get amplified visibility and improved delivery services in the process.
Apart from this, there are several other benefits that businesses and customers enjoy.
  • A hyperlocal delivery model is cheap to adopt and it brings reduced costs for the business.
  • It is generally free from human errors as the entire model is highly specialized and automated, by virtue of having a hyperlocal marketplace software at its back.
  • By being naturally efficient, the model saves a business’s time and efforts to a great extent.
  • Businesses can easily track the deliveries by obtaining real time information on the driver’s whereabouts. The advanced GPS tracker inbuilt into the software allows access to each driver’s location.
  • Businesses, through a hyperlocal model, can have increased customer engagement and communication. Because more and more customers are using hyperlocal platforms, businesses can reach out to a large number of them.
  • Customer relationship is also strengthened for businesses. This leads to increased customer loyalty.
  • A hyperlocal delivery platform eliminates the need to visit a store to get the product. It provides customers a virtual and an in-store shopping experience as they choose the products online at their own convenience at affordable rates.
  • Such platforms give an opportunity to pick products that are sold by multiple hyperlocal business owners all at once.
  • It gives customers the option to pay for their products and services through multiple payment methods. Hyperlocal platforms have an inbuilt support for various payment gateways.
  • With hyperlocal ecommerce spaces, customers can look, touch, feel and try the product at the nearby retail store if they wish to.
  • It provides customers with doorstep delivery solutions and ensures a lightning-fast delivery for them.
  • It provides customers with a forum to have their say and resolve their grievances promptly, thereby giving them a smooth shopping experience.
  • Moreover, hyperlocal ecommerce businesses also offer huge discounts and sales which makes customers choose hyperlocal ecommerce over other traditional shopping methods.
Hyperlocal ecommerce focuses on the delivery, quality, and variety of products and caters to the needs of the consumers. From the business perspective, investing in hyperlocal ecommerce markets helps brands add value to their image in the market and increase their customer base. It also enables them to enhance their services and run their operations seamlessly along with fulfilling the customer’s needs and preferences.

8. Wrapping Up

Taking into account the hyperlocal delivery model and the benefits that arise out of it for businesses and customers, it can be asserted that hyperlocal ecommerce businesses have left many traditional ecommerce businesses behind and have rendered once-used-to-be-efficient business processes as obsolete. As against the traditional ecommerce deliveries, consumers are preferring hyperlocal ecommerce because it is unbelievably quick and convenient.
There is no doubt about the fact that hyperlocal ecommerce has paved the way for innovation and infusion of technology in business processes (say artificial intelligence, robotics, drone deliveries, use of crypto tokens as payments, etc.) and hence has made the overall shopping experience swift, convenient and flexible for the customers. It works 24*7 aimed at providing a high-end shopping experience to the consumers.
Hyperlocal ecommerce is a flexible and an accepted concept and the impact of hyperlocal model has not been contained to any specific industry. Be it food delivery, grocery delivery, home essentials, medical supplies, couriers or logistics, etc, all have been impacted to a considerable degree.
While there may be certain apprehensions in the minds of vendors/sellers about the hyperlocal delivery model, but the matter of fact is that the hyperlocal ecommerce has revolutionized the way business is done. From accepting orders to getting swift deliveries done, it is all highly technology-intensive in the hyperlocal space.
What’s more? Gauging from the way it is moving and the pace it is accelerating at, it is near about witnessing a boom and appears unstoppable. It seems that in the times to arrive it will contribute even more significantly to the growth of retail and the ecommerce industry. Owing to its approach of providing the customers with an enhanced shopping experience, its acceptance by businesses will surely and naturally witness a surge in the times ahead.
Hyperlocal businesses are slowly but steadily growing in the global market. They provide valuable and cost-effective solutions to the needs that could not be fulfilled by brick-and-mortar businesses earlier. They have become a convenient resort for people to buy what they need at their doorstep without making any extra effort or travelling long distances.
This asserts that the future of hyperlocal businesses is filled with vast opportunities and businesses, to a significant extent are prepared for revolution. It is just a matter of time before hyperlocal business models replace the traditional ways to buy things completely.

Amidst all the business growth, expected developments and the hyperlocal revolution that is happening around, the question is-

Is your business ready to be a part of the hyperlocal revolution that is up for grabs?

Start your business today

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How to shape a successful marketing strategy for digital marketplace?

“Not since the digital revolution in the early ‘90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.”
– Simon Mainwaring

1. introduction

“The only option better than a multi-vendor e-commerce marketplace to showcase all your products and offerings and grow your business, is a multi-vendor e-commerce marketplace that is promising and is talked about more often.”
Digitalization, as permeant and inevitable as it can get, is laying its pervasive hands upon businesses and customers alike. It is spreading like wildfire from urbanised areas to pockets of several suburbs and to the rural corners of the world. That’s how ingressing digitalization has been, lately.
E-commerce marketplace platforms and the growing hunger for hyperlocal deliveries has impacted and digitalized businesses and customers, often for good. This has resulted in the coming into being of highly sophisticated and technology-intensive online platforms, which are commonly known as digital marketplaces.
A digital marketplace is thus an online platform that creates a venue for both buyers and sellers to transact over a product or a service. It helps bring together the potential buyers of a product or service with the providers of that very product or service. In simple words, a digital marketplace is an intermediary platform that doesn’t own any assets in the form of products or merchandise to be sold.

2. Businesses and digital marketplace: Understanding the growing relationship

2. Businesses and digital marketplace: Understanding the growing relationship

With businesses and entrepreneurs increasingly getting into the digital marketplace, the competition has not just transformed but has intensified more than ever. Businesses, irrespective of their nature, are partnering with the providers of digital marketplace or the so-called hyperlocal marketplace solutions to support their digital platforms. Not just this, but their reliance on such hyperlocal marketplace softwares is increasing day by day.
Without a digital marketplace, a business, no matter how flourishing and prosperous it is, can constrain its ability to reach out to its customers and present to them its offerings. Digital marketplaces are the need of the hour since they are vital for building positive value about your brand and creating an exceptional and an unforgettable customer experience.
Right from selling food items to clothes and groceries to stationaries, it’s all getting done online, and digitalization is the pivot around which modern day businesses are moving. Think of UberEats, Swiggy, Amazon, Doordash and eBay, and know that their brand reputation is only because they have boldly chosen to go online in the e-commerce world. And courtesy to digitalization and automated business processes and techniques, they have been able to maintain their competitive positions over time.
So, before we go on with the discussion of what ways and strategies will best meet the digital marketplace objectives, it is imperative to understand about the parties involved in the digital marketplace. Essentially, a multisided business model of a marketplace involves the following participants.
  • Operator or the marketplace owner: It is a company that provides a digital platform for facilitating buying and selling in the digital marketplace;
  • Buyer: It refers to customers who buy from different merchants who are onboard the digital marketplace platform;
  • Seller/Merchant: It is the company that offers its products or services to be listed for selling on the digital marketplace platform.
These three parties generally inhabit the digital marketplace ecosystem. Each of them has his role to play in order to achieve mutual gains arising out of their co-existence on the digital platform. This mutual reciprocation has helped facilitate digitalization and technology intensive business processes worldwide.
In fact, seeing the growing reach of digital commerce, many traditional physical stores are quickly laying their hands on digital marketplace platforms. Walmart is one big name among many, that started its own online marketplace in the year 2009. After witnessing some industry peculiar highs and lows for a few years, the United States’ largest retailer, surpassed one lakh sellers in its marketplace, nearly thrice more than it was before the covid pandemic hit the world.

3. Some useful statistics

Below are some statistics so as to gain insights into how big the digital cum online marketplace is increasingly getting with each passing day.
  • To put a statistic in point over here, as of the year 2021, Amazon and eBay, both stand as the most visited online marketplaces worldwide.
  • By the second half of the year 2021, Walmart was the third most visited online marketplace in the United Sates.
  • As of the year 2020, TaoBao and Tmall were the world’s leading online marketplaces based on gross merchandise volume, with roughly 600 billion US dollars each.
  • A homegrown Latin American marketplace player, by the name of Mercado Libre, is one of the fastest growing online marketplaces globally, with an expected compound annual growth rate (CAGR) of approximately 66 percent between 2019 and 2021.
So, whether your business prefers to sell its offerings on eBay, Amazon or other leading marketplaces, it’s important that you keep track of the latest e-commerce statistics and trends from time to time. The rapidly changing paradigm of the digital marketplace industry as well as world transforming events and phenomena, such as the covid pandemic, can have a big impact on global e-commerce figures.
For this very reason, staying a step ahead of what’s happening today is essential. And for this very purpose, various ways or marketing strategies have been put in place that businesses should learn to adopt.
So, isn’t it advisable for businesses to start working on their aspects concerning digitalization and incorporation of automated processes? Certainly, it is. And one of the primary tasks for them is to know what kind of marketing strategies will work for the digital marketplace and how to shape them.

4. Essential touchpoints prior to choosing a strategy

4. Essential touchpoints prior to choosing a strategy

But prior to implementing any strategy, it is vital to explore various aspects of your digital marketplace that may lead you to prefer one marketing strategy over the other. These aspects help a business develop efficient market plan and strategy accordingly.

a. Explore the target audience

Making out a detailed profile of your customers and their needs and choices is in fact one of the most fundamental things to do. Once you are able to get a track of what do they buy more often, when do they prefer to buy, etc, you can easily draft strategies that will be in conformity with their needs and choices. such strategies are deemed to be highly relevant. The biggest merit of pursuing this approach is when you find customers’ needs evolving or changing, you can bring about a shift in your strategy too.

b. Do research of your competitors’ marketplace

Analyze and evaluate digital marketplaces that run in the same niche as yours. Go about searching for and identifying their products, pricing methods and prevalent marketing practices. This sort of a research helps outline your benefits as compared to your competitor’s marketplaces.

c. Highlight your USP

Expanded as unique selling proposition of a business, this feature makes it look unique. Find out the USP of your business, and show your customers what is special about your digital marketplace. By putting your best foot forward through USPs, the digital marketplace becomes an easy grab for the visitors.

d. Discover customer touchpoints

In this, when a customer visits your digital marketplace, his behaviour at various touchpoints is observed and evaluated. Herein, each touchpoint describes a customer’s actions and how your business responds to it. With the help of this, a business can optimize and personalize customers’ experiences in the light of its marketplace.

5. Marketing strategies for digital marketplace

5. Marketing strategies for digital marketplace

a. Explore the target audience

Businesses wishful of succeeding in the competitive digital marketplace must learn how to stand out from the rest of the competitors in the industry. This differentiation may be in any product feature, speedy delivery mechanism or any other thing that enriches the overall customer experience. As a business, while pursuing differentiation, one should try finding answers to the following questions- What makes your brand distinctive and stand apart from the masses? Why should the potential customers choose you over and above other online marketplace players? What can your business offer to customers that rival businesses cannot?

b. Search engine optimization

Also, commonly known as SEO, this strategy helps your business’s website to rank higher on a search engine results page (SERP), thereby enabling more traffic. The fundamental goal of search engine marketing is to rank on the first page of google results for search terms that mean the most to a business’s target audience. But, how should a business go about shaping and implementing SEO and watch itself grow? Firstly, search and identify the relevant keywords with good search traffic potential. Then, learn to publish a high quality and extremely relevant content and one that has the ability to influence. Ensure that the content so published is optimized for search engines and for users. You may include links from trustworthy websites. Next, keep your content updated, in tandem with the modern demands and needs. Lastly, measure the results.

c. Invite referrals

Commonly known as a referral program, it is a system that incentivizes and provides rewards to customers when they recommend your offerings to their family, friends, relatives or anyone else in the social group. In other words, customers who make such referrals are generally considered loyal to the brand. In fact, they act as brand advocates, on behalf of the business. This is one fine way to reach out to an increasing number of customers, thereby attracting more traffic on your digital marketplace.

d. Content marketing

Using content as a tool to promote your marketplace and get noticed can be another effective way of discovering and coming clear of your indistinct identity as a business in the digital marketplace. Developing content like interesting blogs, insightful articles, videos or infographics can get the audience engaged and interested in your marketplace’s offerings. A spectacular example of content-based marketing strategy in point over here is that of Beardbrand campaign. They have a blog by the title of Urban Bearded Man that is strictly focussed upon bearded men. Aimed at all those men who take pride in caring for their beards, the blog offers a lot of insights about different aspects of beard care and everything related to it- from razor models to the optimal temperature of the towel that is applied to the fact after shaving. Such contents attract the target audience to the marketplace. As a result of good content, the Beardbrand’s website attracts hundreds and thousands of visitors every month.

e. Boost your social presence

Businesses in digital marketplace domains thrive better when they have an organic social presence. The benefits of social media can be availed only when businesses learn to use it to their advantage. Businesses can make sure that the social media channels and websites are stocked with vibrant images and engaging videos. The frequency of such posts should be high and rich visual content must be created so as to look appealing. Other ways to take advantage of social media is by hosting giveaways, associating with expert bloggers who are active in your niche and using appropriate hashtags.

f. Take part in online events and discussions

Discussions and debates across various online platforms have become quite commonplace. But businesses taking part in them is still not so. Therein, lies the opportunity for passionate and futuristic businesses. They can leverage their expertise by participating in virtual conferences or webinars to get the word out about their business.

6. Conclusion

There are plenty of marketing strategies to be employed in order to promote your online or digital marketplace; however which strategies a business should employ majorly depends upon the nature of the business, its objectives and goals that it has set for itself. A few of the below mentioned questions can help one figure out the appropriate strategy.

Are your customers wanting uniqueness in your products and offerings? If yes, are you capable of providing it to them? In this case, the differentiation strategy can work best.

Do you have a bunch of loyal customers who are expecting a bit more from you than what you provide to the new customers? Try inviting referrals and it may work wonders.

Does your audience want a good content in the form of insightful blogs so as to connect more with you? Content-based marketing strategy can see you through.

Does the audience for your products flock to specific social media platforms? If so, those platforms can be a good place to focus upon.

Is your main goal to reach new customers who haven’t heard of your brand and are unaware of your offerings? Search engine optimization (SEO) can show you a way out.

Lastly, and above all, is your business really desirous of adopting a successful marketing strategy for its digital marketplace? If yes, now is the time

Because, remember the words that occurred at the very beginning- “Technology has never placed such a great burden on businesses to reinvent their plans, strategies, services and products to keep pace with the changing marketplace.”
So, would you shy away from owning that burden and shouldering it responsibly as a business? All this, while you surreptitiously but firmly believe that it is nothing less than a blessing in disguise for you.
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How Food Delivery Apps Have Changed the Shape of the Restaurant Industry?

1. introduction

In the present times, if there seems an industry that is flourishing like anything and is highly promising, it is the restaurant industry. As the industry trends pick up pace, and growth appears imminent, few questions may often arrive in every food entrepreneur and a passionate restaurateur’s mind, viz a viz –
  • How profitable can this industry be?
  • Is it time to go all guns blazing for us to be dubbed as one of the industry-leading food businesses?
  • How can our business make significant gains while contributing to the industry’s overall profit?
  • By adopting what techniques and processes can our business become a market leader?
The list of such questions for perceptive businesses may be quite long. Addressing allied questions from time to time and working hard to finding solutions about it, makes businesses more forward looking and future oriented.
But the going is always not that easy as it may apparently appear, especially in an industry that faces really fast paced and cut throat competition every hour of the day. So, the question arises- Whether your business can make the most of the booming times in an industry that is characterized by intense competition?

2. Technology: driving the industry changes

2. Technology: driving the industry changes

The world is witnessing a phenomenal shift in consumer buying. While technology has been the main cause behind it, restaurant industry has been one of the most impacted one, albeit for good. Technology has made everything so accessible that businesses everywhere around are witnessing a phenomenal shift in consumers’ buying ways and companies’ business conducting practices. To this statement, online food ordering can be considered no exception.
Increased internet penetration rate, quick and easy access to smartphones, simplified and hassle-free e-banking systems and processes, improved food service logistics and rapidly changing lifestyles have contributed primarily and majorly to online food delivery market growth. Perhaps, such a pressing need is the reason why food delivery app solutions are being offered by software companies.
Customers are rapidly heading online more than ever, a thing worth noticing and something which perhaps, has fueled rapid growth in the e-commerce industry over the previous few years. This shift in consumer shopping habits has been fueled by a variety of causes, some of which are industry or country-specific, while others are the product of global shifts. Most of it can be attributed to the availability of an increased number of online food delivery businesses, a better understanding by consumers of the developments of online e-commerce, a better, easy and secure option for online payments of services, disposable incomes of people on the rise and work from home like activities leaving less time for people to invest in making the food themselves.
The restaurant industry, as mentioned in the above statements, in the previous 10-12 years or so, has continued to evolve phenomenally which is why it becomes relevant and all the more important to take deeper insights about the growth trends in the industry and the statistics that may fascinate us to the limit, thereby leaving us well informed than ever for better business decision making.
The coming together of technology and food industry has allowed several restaurants and businesses to deliver food to consumers much faster than ever. It is this coming together that has given rise and prominence to various forms of restaurant delivery software and food delivery app solutions on offer, which has further resulted in mass digitalization of the restaurant industry.
A good restaurant delivery management software or a food delivery app development company is certainly capable of providing feasible and timely food/restaurant delivery solutions to businesses worldwide, which is why they are being widely preferred.

3. Food delivery apps: Reasons galore for restaurant businesses to smile

3. Food delivery apps: Reasons galore for restaurant businesses to smile

Digitalization has affected several domains of a business, one of which is online ordering. Online food ordering has become a fad in the recent few years. Put it on the pandemic that hit the world in 2020 or the increasingly sedentary lifestyle choices of consumers, there has been a massive surge in the way food is ordered online across the globe. Courtesy of companies offering food delivery app solutions, everything is just a few clicks away and the food is ready and delivered to your doorstep.
In a survey of consumers in the US market conducted in April 2020, it was reported that 53 percent of the adults between the age of 18 and 29 years stated that they ordered food online or through an app from a local restaurant during the coronavirus pandemic.

4. Accepting the growing reality of food Delivery apps

4. Accepting the growing reality of food Delivery apps

“You don’t order food. You make a reservation for it.”
Food delivery apps have certainly changed the way a business is conducted. From selling delectable food items and sumptuous delicacies through traditional brick and mortar stores to delivering it to consumers through widespread online presence of several restaurants and food joints, the restaurant industry, in the recent few years, has witnessed some serious changes. Perhaps, changes that have come as a boon to many aspiring and future oriented businesses. Technology and the use of it has certainly helped many businesses scale up their processes and operations.
Companies working on food delivery apps and promising quick food delivery app solutions have not just simplified the process of online ordering but they have facilitated online ordering to a significant extent, too. Imagine ordering food online, without the use of technology and digitalization; you will find it to be an idea of no-good use. Perhaps an idea which is apparently absurd. And rightly so. The use of internet, technology and digitalization has become so ingrained and business-obvious that business processes would remain incomplete and inefficient without them, especially the restaurant industry.
It is the result of digitalization and technology incorporated processes that the global restaurant industry has transformed a lot over the past decade and food businesses have flourished enormously, courtesy to a number of food delivery apps and increasing sedentary consumer buying habits. Were there no food delivery app development services and software to satisfy the food cravings, restaurant industry, in this twenty first century would have traversed a very different path, albeit a difficult one.
Companies offering food delivery app solutions are on the rise more than ever. More and more restaurant businesses are seeking food delivery solutions in order to scale up their business and increase possibilities of generating sales and gaining profit. So much has been the reach and impact of online foo delivery that it is not just eating into the market share of traditional dine-in restaurants but is also replacing home cooking. People, in every country, more or less are frequently opting for online food delivery solutions/restaurant delivery solutions over and above traditional home cooking practices.
After all,
“Choosing online food delivery over cooking is choosing to spend more time with your family.”
Multi Vendor Ecommerce Marketplace Software
Majority of food businesses too, are embracing technological advancements and digitalization to meet consumer demands more efficiently on a large scale. In view of this, a good restaurant delivery management software provides feasible food delivery app solutions to many businesses. In fact, many software development companies have made their delivery apps so robust and efficient, that several leading food joints and restaurants are left with little choice not to partner with them. Such has been the global spread and impact of food delivery apps.
Digitalization in restaurants can be witnessed in both, physical spaces and the online world. Moving with the flow of technology and adopting it has helped many restaurants run their physical spaces more efficiently. One of the ways is by using self-ordering kiosks, which can gather useful customer data, reduce labor costs, and lower the number of incorrect orders.
In 2020, the global interactive kiosk market value reached 26.63 billion U.S. dollars, a figure that was predicted to grow in the future years. This feature of restaurant services became important especially during the pandemic of covid due to health and hygiene concerns, making personal interaction between restaurant workers and customers less possible.
The same can be said for the use of contactless payments. The largest regional segment of the contactless payment market value worldwide was held by the Far East and China, which accounted for around half of the entire industry. The next highest market share was held by North America, followed by Europe.

5. Effect of digitalization on the food and restaurant industry: Knowing the figure

5. Effect of digitalization on the food and restaurant industry: Knowing the figure

Online food ordering has witnessed a big growth around the globe, ever since the pandemic of covid hit the world. If the statistics are to be believed, the market size of the global online food delivery sector reached around 107.44 billion US dollars in the year 2019.
The global online food delivery market size reached 111.32 billion U.S dollars in the year 2020.
The market size of the global online food delivery sector was predicted to rise to as much as 154.34 billion by the end of the year 2023.
Moreover, as a leading contributor to the global restaurant market, the United States quick service restaurant (QSR) industry’s output has increased significantly by over 50 percent since 2007, thereby reaching an all-time high of more or less 283 billion US dollars in 2020.
Delving into the names of the biggest players and one of the most prominent ones in the online food delivery market worldwide, Chinese service -Meituan Waimai was reported to be the firm leader with revenues nearing 14 billion US dollars in 2020. The list of such prominent online food delivery players also includes the likes of Grub Hub, Delivery Hero and Uber Eats.
Moreover, Uber Eats, Deliveroo and Door Dash reported a massive acceleration in orders between the month of February and March, 2020 as the entire world went into lockdown. Now with the effect of covid gradually waning in several parts of the world, the surge in online food demand still doesn’t seem to cool off. Online food ordering is here to stay.

6. Increasing Popularity of cloud kitchens

Also known as a ‘virtual kitchen’ or a ‘ghost kitchen’, a cloud kitchen is a kitchen space for commercial purpose that offers food businesses the facilities and services needed to prepare menu items for take-out and delivery. In stark contrast to traditional brick and mortar locations, cloud kitchens allow food businesses to create and deliver food products with minimal overhead.
Data from recent studies indicate that meal delivery orders increased by more than 150 percent from 2019 to 2020- and the food delivery market is anticipated to increase roughly ten times over a ten-year period from $35 billion per year to $365 billion.
What’s more interesting about ‘virtual kitchens’ is the fact that there are delivery optimized ‘cloud kitchens’ which allow businesses to accommodate orders without any hassles or unnecessary overheads. Restaurants that are cloud kitchen based generally use online food delivery platforms to source orders thereby facilitating delivery orders, and finding easy food delivery app solutions.
Because the food delivery business is witnessing a meteoric rise, cloud kitchens, regardless of any regional or country specific reservations, are quickly gaining popularity among futuristic businesses.
The response of global consumers to such virtual kitchens has been pretty positive and encouraging. As a matter of fact, increasing number of food entrepreneurs and restaurant owners, both new and well-established ones around the world are resorting to cloud kitchens as an ideal business solution to capture this phenomenal increase in food delivery demand. In fact, many restaurants have turned to cloud kitchens as a low cost and low risk way to satisfy this galloping food demand.
Fasoos by Rebel Foods, Biryani by Kilo, and Freshmenu are some of the most popular cloud kitchen chains which are operating in this segment. In order to meet and cater to an increasing number of delivery orders, restaurant chains worldwide are appearing more inclined towards cloud kitchen outlets than dine-in outlets. In fact, they are picking up on this trend pretty fast.
Now, as the hunger for food overwhelms the dining experience, restaurants and food joints are changing their way of operations too. The food ordering and delivery app Swiggy, launched shared cloud kitchen spaces called Swiggy Access and enabled new and existing restaurants to operate delivery-only operations from these kitchen spaces.
Number of Cloud Kitchen in selected countries,2020
All in all, the idea of a virtual kitchen is getting a wide acknowledgement from businesses globally, which is further leading to increased use of food delivery apps, thereby resulting in more online food deliveries placed every single minute around the world.
The following data and statistics provide a clear idea as to how big the online food delivery market is. As far as the food delivery revenues of countries are concerned, China topped the list at $27.3 billion as of the year 2021. It is worth mentioning that Meituan contributed near about $15 billion to China’s revenue, as the largest food delivery app in the world by revenue and usage. China was followed by the US at $22.4 billion. Then came Europe, UK, etc. in the list.
Statistics giving food delivery revenue of countries
Seeing the whopping adoption rate of food delivery apps by different countries, the numbers and statistics to arrive appear pretty promising. A statistic in point, given below lets us know as to how big the food delivery market size around the world can be in the years to follow.
If research studies and projections are to be believed, the food delivery market size is expected to grow to $250 billion by the year 2027 and to a humongous $320 billion by 2029.

7. Few recent developments

  • In 2021, Delivery Hero went on to acquire Hugo’s food and grocery delivery verticals and expanded its footprint in Central America and the Caribbean.
  • In 2021, Southeast Asia’s biggest ride-hailing and food delivery firm Grab Holdings announced a merger with Altimeter Growth Corp. valued at USD 40 billion.
  • In 2021, Uber Technologies Inc. completed its acquisition of Drizly, and the two companies will begin integrating their complementary delivery apps and services. The purchase consideration was near around USD 1.1 billion, consisting of roughly 18.7 million newly issued shares of Uber common stock plus cash.

8. Making your business decode the meaning of such whopping statistics

8. Making your business decode the meaning of such whopping statistics

Making out from such statistics and seeing the developments the industry is making, the restaurant business is in for a big game. Or isn’t it?

Are food delivery apps the future of food and restaurant industry?

Is the future that is, only for food delivery app development companies?

Are restaurant management software companies the best destination for food businesses, whether new or established?

Are delivery optimized cloud kitchens going to stay competitive, upfront and for long?

Or, Are digitalized food businesses the future of the restaurant industry?

The answers to such questions should be immediately found and acted upon by prudent concerns, because given the pace of growth of the online food delivery businesses, a minute of delay can render your business to become a market laggard from being a market leader; a position a hard-working and prudent business wouldn’t ever like to get into.
So, is your business rightly software enabled and app ready to seek seamless food delivery app solutions and deliver easy and quick restaurant delivery solutions to customers that are looking for one or the other lip-smacking food item 24*7, in some part of this vast business world, or who knows pretty much near you.
The question here is, Can your food business satisfy their hunger pangs and capitalize on their hunger need? Afterall, online food delivery might just be the best and the most satisfying thing about living in the modern world.

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Top advantages of running a multivendor B2C marketplace

1. introduction

“The only option better than a multi-vendor e-commerce marketplace to showcase all your products and offerings and grow your business, is a multi-vendor e-commerce marketplace that is promising and is talked about more often.”
The age of smartphones, technology, internet and online ordering has completely dawned upon us in the twenty first century. What has appeared upon us consumers lately, and even more persistently, is our growing interaction and experience with multi-vendor e-commerce hyperlocal platforms.
So, what does that say about our behavior as contemporary consumers?
In the real sense of it, we all have been silently ‘technified’, to say the least. Well, you read that right. We all are ‘technified’, meaning we have been made to adapt to the technological changes and transitions, from time to time, either partially or completely, and thus technology now dictates our behavior, both as businesses and consumers.
But does that technification of both of us, businesses and consumers, provide mutual gains to us or not? It certainly, does. Perhaps, that is why the world of online delivery and multi-vendor B2C marketplace is getting humongous by the day.
The year 2020 saw a surge in ordering of online products and services due to Covid-19, thereby leading many e-commerce business owners and aspiring entrepreneurs to start exploring their own online multi-vendor B2C marketplace. It is pertinent to note that since the beginning of 2020, over 1150 marketplaces have emerged worldwide.
Holding onto the e-commerce marketplace, various multi-vendor and B2C marketplace software are making their presence felt and craved for, by all the established businesses as well as individual entrepreneurs and startups. Through the B2C marketplace software, not only the businesses are economically benefitted but consumers too are satisfied.
So, does that say it out loud and clear that hyperlocal multi-vendor marketplaces are a thing of not just the present, but future too?
In the recent few years, the world has witnessed the growth of existing marketplaces skyrocket, while more traditional e-retailers have partnered with marketplaces or launched their own platform. A case in point is of the popular denim retailer Madewell that came into a partnership with online consignment marketplace thredUP to sell a selection of pre-owned jeans.
While new partnerships and marketplaces have undeniably sprung up, existing marketplaces have seen phenomenal trend in growth. Walmart’s marketplace, for example, reported that the number of sellers on its platform more than doubled in July 2020, adding more than 50,000 new sellers since July 2019. Further, some experts predict that B2C marketplace sales worldwide could reach an estimated $3.5 trillion by 2024.
Let us see as to what a multi-vendor marketplace is and what factors are driving the expansion and adoption of a multi-vendor B2C marketplace.

2. Gainful insights on a multi-vendor B2C marketplace: How do they work?

2. Gainful insights on a multi-vendor B2C marketplace: How do they work?

A multi-vendor B2C marketplace is a platform that provides power to businesses to partner with multiple vendors or sellers in order to sell products from a single storefront. This allows the vendor to have a substantial base of customers who are ready to buy their offerings.
Moreover, the shoppers get the option to choose from a massive collection of product catalog. It is possible because a multi-vendor marketplace has the support of technical infrastructure to provide listings and sale of plethora of products that span an extensive range of categories through several vendors.
The multi-vendor marketplace platform works as provided below-
  1. A seller finds for itself an online multi-vendor B2C marketplace platform to make its products and merchandise available to the market.
  2. The seller then registers its business as a vendor on the online marketplace platform.
  3. When it is done, the vendor/seller is said to have come onboard with its marketplace owner/delivery partner and a dashboard is assigned to them so as to list and manage their products.
  4. Now, when a customer orders a product from the vendor, the platform processes the payment and sends the order to the vendor.
  5. The vendor then prepares and packs the ordered product and ensures the shipment reaches the customer as quickly as possible.
  6. The marketplace owner charges a small percentage of commission, depending on the marketplace revenue model, and credits the rest of the sale amount to the vendor.
  7. The marketplace owner further focuses on onboarding additional vendors to grow their product catalogue.
  8. The vendor focuses on growing store sales to increase their profits and chances of economic growth.
  9. Any complaints about faulty products can be conveyed to the vendor or the marketplace owner, following which the seller usually replaces the product.

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3. Factors driving the growth of multi-vendor B2C marketplace

3. Factors driving the growth of multi-vendor B2C marketplace

A multi-vendor B2C marketplace follows the ‘bandwagon effect’, meaning with each passing day, the hyperlocal marketplaces are attracting even greater popularity. And there are substantial reasons and numerous factors for its steady growth. Several of them are mentioned below-
  • Smartphone adoption and internet penetration: This is in fact one of the fundamental reasons why multi-vendor B2C marketplaces have picked up pace. With smartphone adoption and internet penetration touching new figures every day, the global users find it easy to sit back and enjoy the utilities of a hyperlocal marketplace.
  • Growing digitalization and automation: Internet penetration and the need to go digitalized has left a large section of the global market automated. As and by business processes continue to get digitalized, an increased call for more automation comes into consideration. Now with businesses adopting more automated techniques in their operations as far as their online presence is concerned, the hyperlocal delivery industry is becoming a lucrative destination for start-ups and growing businesses.
  • Presence of big players: Some noteworthy hyperlocal delivery companies have brought a revolution in the e-commerce delivery space viz a viz Swiggy, Dunzo, GrubHub, Grofers, etc. Their mere presence in an industry that is wonderfully flourishing catches the attention of other companies, too. This makes it a favorite destination for many.
  • Ease of conducting business: With the coming into being of B2C marketplace software, the hyperlocal delivery industry has been steadily moving up. Businesses with the help of a hyperlocal delivery app are able to neatly sort their products & services thereby making businesses simple to operate & easy to run.
  • No inventory management: From the perspective of a hyperlocal delivery company, running an online marketplace requires no inventory. This is why it is also often called as a ‘zero-inventory platform’. The delivery company just acts as a bridge between the sellers and the buyers and hence has no liability of holding the inventory. This has pushed companies offering e-commerce marketplace solutions to businesses to get into the multi-vendor hyperlocal delivery industry.
  • Infinite possibilities: Several industries limit possibilities for businesses. Contrary to this, the hyperlocal delivery industry has a lot of potential to be unleashed by businesses. Given its adoption rate among businesses and consumers across the world, it is not stopping anytime soon. The industry is highly promising and hence more and more businesses are willingly laying their hands onto it.
  • Sedentary consumer habits: Transforming lifestyles have its sets of changes to deal with. The growing sedentary habits of consumers has pushed the need for ‘convenient’ delivery orders at their doorsteps. This has kept the hyperlocal delivery partners on its toes. Perhaps, this is a contributing reason as to why this industry has picked up pace, in the last few years.
  • Covid19: Attribute it to the pandemic, year 2020 saw people getting locked in their homes and finding ways of food and other essential household items safely reaching their homes. Had it not been for safety and convenience, the delivery statistics wouldn’t have been as much as they are today. Covid19, therefore, to a certain extent has significantly contributed to the growth of multi-vendor B2C marketplaces.
  • Need for online business expansion: Many businesses venture into an industry in order to expand their area of operations. The multi-vendor B2C marketplace, by virtue of its character to provide multi-vendor marketplace solutions to businesses, attracts a lot of businesses regardless of the industry they are in, viz a viz food or restaurant businesses, groceries, medical supplies, stationary items, etc. Since the marketplace promises growth, many businesses try to make an entry in order to grow and expand themselves.

4. Advantages of running a multi-vendor B2C marketplace

4. Advantages of running a multi-vendor B2C marketplace

Some of the benefits associated with having a multi-vendor B2C marketplace are as follows-
  • Access to multiple products: As the nomenclature ‘multi-vendor’ reveals, its marketplace is home to multiple vendors resulting in having a variety of products under one roof. This allows customers a plethora of products to choose from and provides ease of access to them which results in increased sales and profits for the business in B2C marketplace.
  • Cost efficient: Selling through a multi-vendor B2C marketplace is a cost-efficient option for businesses as it allows them to sell their products efficiently to a much larger segment of the market. The operations of a multi-vendor marketplace platform are better streamlined to bring cost efficiencies. They also go hand in hand as sellers are better able to sell their products to an increasing number of customers.
  • Draws a large traffic: Multi-vendor marketplaces, by virtue of their growing character, are able to find a massive influx of users on their platform on a regular basis. As and by they have become popular, they have drawn immense traffic. Increased traffic means increased visibility for the business therefore, resulting in improved chances of achieving sales and growth figures.
  • Scalability: Multi-vendor B2C marketplaces are highly scalable; meaning that they have great possibilities in store. Since the costs accrued to managing a multi-vendor marketplace are not much and a large number of sellers and buyers are naturally drawn towards them, their chances of scalability are higher than any brick-and-mortar business.
  • Few financial risks: Operating a marketplace is easier in the sense that several marketplace owners do not have an inventory to manage. They just act as a bridge between the vendor and buyer, thereby, reducing the risk of managing a complete inventory base. Besides, financial risks for vendors are also reduced as they have increased chances to sell through multi-vendor B2C marketplace platforms than any traditional physical store thereby helping ease their financial burden of managing and warehousing the unsold inventory.
  • Provides customized experiences: By marking its presence in the multi-vendor marketplace, businesses can also provide customized experiences to their sets of customers. For instance, your marketing or delivery efforts can be aimed at a specific niche or a particular category of customers in a certain geographic area, while for others it may be accordingly, different. Processes like data analytics, etc help in bringing more personalized experiences.
  • Digital first consumerism: Digitalization has picked up pace so much so that it has become a lifestyle component for many. In the world of digital consumerism, multi-vendor marketplaces have become the first stop for product searches and discovery. According to eMarketer, 53% of U.S. adults said they began product searches on Amazon when planning to make a digital purchase. The wide array of product options in marketplaces make it convenient for consumers to find the products of their need and choice and uncover the best prices before making a purchase. Moreover, as digital shopping trends continue to gain pace and climb, so has the need for consumer reviews as part of the purchasing journey. Marketplaces, by virtue of their widespread global presence, make it easy to read the opinions, feedbacks and experiences of other consumers prior to making a purchase.
  • Improved business decision making: Because such platforms are technology driven and highly automated, they provide access to features like- having a detailed dashboard of customer statistics, number of visits, customer preferences, customer searches, etc. in fact, they offer a categorical set of data about customers. All this enables businesses to make more informed business choices, an advantage that is denied to many.

5. Why is a multi-vendor B2C marketplace the best solution for contemporary businesses and customers?

5. Why is a multi-vendor B2C marketplace the best solution for contemporary businesses and customers?

A multi-vendor marketplace can turn out to be the perfect solution for people who are busy as a beaver and who want to avoid the hassle of shopping physically. It is a one-stop shop for buying products of their need. Moreover, by enabling online purchase transactions, a multi-vendor marketplace saves a customer’s valuable time, offers them a large variety of products to choose from, thereby making it a bang for your buck.
From the perspective of a vendor, getting onboard with such platforms can be the most viable and a profitable option because the marketplace gives them a larger audience to sell their products and thus eliminates the need to develop and maintain a web solution from scratch.
It is a great option for small businesses/e-commerce newcomers/aspiring entrepreneurs to get acquainted with the multi-vendor hyperlocal delivery industry as soon as possible and successfully reach out and trade in the global market.
Because, even though an average thinking business might not realize, with each passing zeptosecond, it is losing a fierce battle of which it is not even aware or treated to be a part of.
So, would you prefer being brought down on your knees by the competitors onboard, even though when you choose not to fight that battle?
Would you try coming onboard a multi-vendor B2C marketplace platform, and prefer showing your business’ might to outcompete all those who, when you didn’t start, apparently seemed to be influencing and dominating the marketplace? The decision is all yours to make. But it is wise to remember the following saying that is less popular but is often correct- “Better never than late.”

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How to scale your hyperlocal marketplace?

1. introduction

1. introduction

“Sell the problem you solve, not the product.”
With the coming into being of technology and a rapid adoption of new channels of communication, the classical approach to marketing various merchandise and services at a local level has undergone a big paradigm change. From the age of small print ads, inserts and banners, etc. the world has found itself greatly exposed to the likes of digital marketing mediums and hyperlocal marketing techniques.
Without an iota of doubt, hyperlocal marketplaces, with the help of a multivendor marketplace software, have almost everything of need that they can offer to their customers and they are already solving many of their problems in today’s times.
Moreover, due to the increasing proliferation of e-commerce platforms, online marketplaces, and delivery-based enterprises, the expectations and needs of the consumers are increasing, too. Companies that deliver faster than their competitors naturally tend to attract more customers. So, it would not be wrong to assert that the hyperlocal delivery model, in today’s competitive era, does open up a slew of opportunities for entrepreneurs and start-ups.
In point of fact, increasingly well-funded start-ups, nicely curated products and services, and rapid on-demand delivery have contributed to hyperlocal e-commerce’s popularity. Their success has led to interest and participation by some of the large business houses and online giants, lately.
But what is a hyperlocal marketplace that a vast majority of prudent businesses are wanting to cater to, so desperately? And, what is hyperlocal marketing that contemporary businesses are rushing for and resorting to, so often?

2. Knowing the basics of a hyperlocal marketplace

2. Knowing the basics of a hyperlocal marketplace

The hyperlocal marketplace can be defined as a marketplace that helps in catering to the needs of a set geographical area of customers. In a hyperlocal marketplace environment, users can simply figure out the products and services on their own, offering them exactly more of their requirements. On-demand food delivery app-based services, personal care services, house care services, on-demand groceries’ delivery, etc. all are part of the hyperlocal marketplace.
All of us, at least once, if not more than that, have availed the services of Amazon, Flipkart or Myntra. Very much like them, a hyperlocal marketplace is an online multivendor place in that it caters to a limited or a predefined geographic area. The predominant feature of a hyperlocal marketplace is that the entire supply chain is located pretty close to the buyers as well as the sellers. In fact, just because the retailers, delivery drivers and customers are present physically close enough, a hyperlocal delivery is a matter of a few minutes. There you order, here it arrives at your doorstep. Ding dong!
So, does a hyperlocal marketplace really solve a customers’ myriad problems? Yes, it certainly does.
My Kirana is a popular hyperlocal marketplace app wherein you can conveniently order groceries or personal care products or avail other essential commodities of need. They have shops for different locations listed on their app and the products available in these stores. For instance, if you live in location ‘X’, the app would not show you shops of location ‘Y’ or ‘Z’. This makes the whole process of delivery easy and quick. Moreover, such a hyperlocal marketplace gives the consumers the convenience of relaxing at home and ordering while saving a lot of time and buying effort that could have been wasted, had they themselves moved out of their homes to get the food they ordered online.

3. What is meant by hyperlocal marketing?

3. What is meant by hyperlocal marketing?

Hyperlocal marketing is a technique of focusing your marketing and advertising efforts to a specific geographic location with the intention of targeting people conducting ‘near me’ searches on their mobile phones on a real time basis.
In other words, it is the process of targeting the prospective customers in a highly specific and geographically restricted area so as to lure them into visiting and buying from the website or app more often.
This blog, therefore, is centered around discussing precise location targeting through sharply defined marketing techniques called hyperlocal marketing and the ways of scaling a hyperlocal business in today’s fiercely growing hyperlocal marketplace.
NOTE: It was revealed through a research that the global hyperlocal service market size was worth $1714 billion in the year 2020 and is expected to grow to a whopping $5188 billion by the year 2030, with a compounded annual growth rate (CAGR) of 14.9 % from 2021 to 2030.
Hyperlocal marketing is strictly purpose driven. Its fundamental purpose is to capitalize on the ‘near me’ searches made by the customers. In fact, as per a published article, ‘near me’ searches have become extremely popular in the recent years among customers among the users. Data from Google indicates that ‘near me’ searches grew in volume by 130% year over year between 2014 and 2015 alone, and since then, Google users are using ‘near me’ searches to find everything from post offices in San Francisco to dispensaries in Los Angeles, to Chinese restaurants in Washington D.C and what not.
In tandem with the increase in near me searches during the last few years, the popularity of hyperlocal marketing has risen by leaps and bounds.

4. Hyperlocal marketplace: Knowing step by how it works

4. Hyperlocal marketplace: Knowing step by how it works

The working of a hyperlocal marketplace is simple. Here is how it works
  • Sellers and retail outlets (restaurants, grocery stores, pharmacies, etc.) upload their inventory on the marketplace website/app.
  • Customers browse the items they want & add them to the cart so as to place an order.
  • The customers make payment either via online modes or choose to pay via cash-on-delivery mode.
  • Seller receives the order on its marketplace website/app.
  • The seller accepts the order.
  • They pack the order to avoid any shipping and transportation damage and in order to make the delivery convenient.
  • Delivery agent visits the store and picks up the order for delivery.
  • Customers’ order is eventually delivered to his doorstep.
The simplicity of the working of a hyperlocal marketplace and the benefits associated with it make it one of the most sought-after destinations to consider for entrepreneurs and start-ups. Be it food, grocery, medicines or other household essentials, hyperlocal marketplaces are undoubtedly witnessing a surge in customer demand.
It would not be too far fetched to assert that hyperlocal businesses and their marketplaces have come a long way in their pursuit of attracting a greater number of customers with each passing day.
But, have you ever wondered what connects the sellers, customers and the delivery drivers?
The above step by step model may appear to be simple but there is a lot going on in the back end. A team of dedicated software developers who continuously keep an eye on what changes are needed in a hyperlocal business software, as per the growing trend or how often customer preferences or their choices are witnessing a shift so as to be tapped accordingly.
Also, why hyperlocal businesses are gaining momentum and attracting a quick sight of the global customers and therefore, are scaling like anything?

5. Factors that have contributed to the growing hyperlocal culture

5. Factors that have contributed to the growing hyperlocal culture

Following are the few factors that have actively contributed to their phenomenal rise.
  • Growing number of mobile internet users
  • Increasing rate of smartphone adoption and its penetration
  • Growing sense of urbanization among the customers
  • A call for bettered standard of living and improved lifestyle
  • Changing consumer preferences
  • Improvement in logistics infrastructure
  • Increase in business digitalization
  • High funding for e-commerce businesses
Taking due heed of the above-mentioned factors that have over the last few years significantly contributed to the whopping growth of the hyperlocal industry, one can learn about the path a business takes in its pursuit of economic prosperity and growth.
But, to be able to scale the business splendidly where every competing business is trying really hard to supersede the other, one needs to capitalize and make the most of a few of these factors, if not all.

6. The TOWS matrix: Learning to put a SWOT strategy into action to help businesses upscale

6. The TOWS matrix: Learning to put a SWOT strategy into action to help businesses upscale

A SWOT analysis of the business is often very handy and can lead to significant gains; and if carried out strategically, it can help you scale your hyperlocal marketplace in quick time.
While strengths and weaknesses are internal to an organization, opportunities and threats are always present in the external environment. It is true that there can be several strengths, weaknesses, opportunities and threats concerning a business, but it is even truer that many businesses are not aware of it. Only those who are, get to succeed.
The below provided image gives a vivid insight into some probable forms of S,W,O,T that can concern a business.

Strengths

Opportunity

Weaknesses

Threats

Prudent businesses of modern era are highly attentive and careful about the deployment of the right set of strategies in today’s fiercely placed hyperlocal marketplace, one of which is the application of SWOT.
To conduct an exhaustive SWOT analysis, following steps must be taken due care of-
  1. Make yourself familiar with the internal and external environment of your hyperlocal business.
  2. List your hyperlocal business’s strengths and weaknesses and its opportunities and threats.
  3. Divide your strengths into two groups:
    1. Those that can help you take advantage of opportunities concerning your business
    2. And, those that can help you head off potential threats
  4. Now, classify your weaknesses into two groups:
    1. Those that require improvement before you can take advantage of the present opportunities.
    2. And, those that you need to completely and quickly overhaul and convert into strengths in order to avert any potential threats that may affect your business.
  5. Use your lists as you make decisions that contribute to your business plan.
Develop strategies and actions for capitalizing on opportunities and create plans for countering the external threats and overcome weaknesses that could threaten the future of your hyperlocal business.
There are few possible strategic combinations of SWOT that hyperlocal businesses can work upon and upscale themselves. Let us have a look at them.

TOWS MATRIX

  • SO Strategy: This set of strategy is aimed at capturing the market opportunities present externally by making a good and impeccable use of your inherent strengths. In the context of a hyperlocal marketplace, an example of an opportunity can be growing internet usage among the worldwide users, which can be timely captured by efficiently working on your strength of already being a strong contender in that space, to make your marketplace presence more prominent. Running blitzkrieg advertising campaigns or sales offers can also be used in order to tap into the opportunity and scale your hyperlocal marketplace.
  • WO Strategy: This is aimed at overcoming inherently present weaknesses by exploiting the external opportunities. For instance, your weakness could be the absence of skilled technical people who can help you upscale the technical front of your business in the hyperlocal marketplace; but there is an opportunity in the form of people wanting more and more hyperlocal services in your area. In such a case, your business can allocate resources towards employing such technical people so as to develop the required technical knowhow or let’s say digital aspect of marketing and promoting its business and thus overcome its weakness.
  • ST Strategy: This strategy is about countering the threats present in the external environment with the help of your internal strengths. For instance, the hyperlocal marketplace is getting fierce with each passing day. The threat is the presence of potential competitors that may destabilize you from your competitive position. Adopting ST strategy, your business can ramp up its marketing efforts and come up with irresistible offers so as to outcompete your counterparts or it can work on its speedy delivery model and introduce drone deliveries so as to carve a delivery niche for itself and thence outpace other businesses.
  • WT Strategy: The aim of WT strategy is to minimize both weaknesses and threats. A company faced with external threats and internal weaknesses may indeed be in a precarious position. In the hyperlocal marketplace context, a weakness can be a restaurant’s inability to come up with food offerings of customer’s liking in a hyperlocal food delivery environment where competing restaurant players have a lot to offer to their customers, which is a potential threat. In such a scenario, weaknesses need to be overcome by prioritizing things of concern and thereby save oneself from the prevailing threats.

7. Hyperlocal marketplace: Exploring the scaling possibilities and the future that lies therein

7. Hyperlocal marketplace: Exploring the scaling possibilities and the future that lies therein

It is noteworthy that growing number of mobile internet users is seen as a potential opportunity by businesses wanting to grow and expand. By partnering with a company that provides a wide range of hyperlocal services through its e-commerce marketplace software and making your website or app attractive and more utility driven, your business can easily lure the users into using your website/app more often. The greater number of users turn up to your app, increased is the likelihood to generate sales and profits.
Once sales start to pick up, the chances of your business getting more visible among the users increases by leaps and bounds. This is what is known as increased brand visibility. But to be able to sustain that brand visibility in a highly fierce hyperlocal marketplace can be pretty challenging unless you couple it with the right set of marketing and advertising tactics and strategies. By smartly working on your online/digital presence, your business can easily create a hyperlocal presence for itself, which is what every business wants.
Besides this, your hyperlocal marketplace can be scaled by building and sustaining relationships and expanding your hyperlocal network by partnering with local stores, shops, vendors, delivery agents, etc
With the boom of information technology and the growing usage of internet, one thing which is evident is that the consumers are liking and moving towards effortless buying options and the hyperlocal model is enabling just that. With hyperlocal deliveries getting prevalent day by day, entrepreneurs and businesses can capitalize on customer loyalty and experience.
What makes a hyperlocal marketplace more interesting and intriguing a place is the fact that it has a lot of scope and it is a world full of infinite possibilities for aspiring businesses. It is more so with the coming into being of artificial intelligence, robotics and drone deliveries that renders the marketplace worth being into.
With everything considered, your hyperlocal marketplace could be scaled and made more competitive, with the right set of tools and tactics. While the right set of tactics through proper marketing strategies and plans need to be employed carefully from time to time, the former part (i.e., tools) is something which we at Hyperzod can promise to provide you.
From helping to place quick orders to real time monitoring of them and from live GPS tracking to having an elaborate dashboard for all the statistics your business may require, Hyperzod’s robust software capabilities may be something you need to put your faith into and it may be the jackpot you just need to hit.
Owning a software that has a bird’s eye view of the entire platform your business works upon is after all a business distinction in itself. Our software’s immaculate capabilities are a thing ‘to die for’, for many businesses who are going to flourish and prosper in a short span of time from now. And it doesn’t cost you a fortune, too.
Owning a software that has a bird’s eye view of the entire platform your business works upon is after all a business distinction in itself. Our software’s immaculate capabilities are a thing ‘to die for’, for many businesses who are going to flourish and prosper in a short span of time from now. And it doesn’t cost you a fortune, too.
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What is Hyperlocal Ecommerce?

1. introduction

“Ecommerce coupled with hyperlocal delivery model may be the ideal combination your business requires.”
Ecommerce is changing fast; and we are living in an era of quick commerce. The way business was being done yesterday has become a thing of past sooner than anticipated. And the same goes for businesses existing today. One never knows when and how sooner the business paradigm can change. Such a change is specifically being witnessed in on-demand delivery businesses, and the credit must be given to the hyperlocal business model.
A hyperlocal delivery model is defined as an online business model in which the needs and demands of customers are met through local offline shops via a digital platform. A hyperlocal delivery model is a natural ingredient for hyperlocal ecommerce to take place. A hyperlocal ecommerce marketplace enables the customers to choose and buy products from closely located and nearby shops.
Similarly, a hyperlocal delivery marketplace, also called hyperlocal ecommerce marketplace, is an online multi-vendor marketplace that serves a local-within-local market too closely, or in an area that is considered to be small or too localized so much so that it successfully meets the needs of specific customers.
A hyperlocal ecommerce business has two fundamental dimensions which it takes care of- geography proximity and time taken to deliver.
This is so said because a business adopting a hyperlocal model effectively and speedily meets the needs of the customers which are in close proximity or within a well-defined area.
The hyperlocal ecommerce system helps the customers to connect with local stores of particular geographical regions and gives them a better experience of shopping by providing them fast delivery of the purchased products.

2. Features of a good and promising hyperlocal ecommerce Software

2. Features of a good and promising hyperlocal ecommerce Software

  • Aesthetically appealing and attractive dashboard
  • User friendly interface
  • Simple sign up
  • Instant ordering and approval facility
  • Live order tracking
  • Quick delivery
  • Real time location tracking
  • Route optimization
  • Advanced payment services and options of payment gateways
  • Advanced and intelligent product search options
  • Huge database of customers
  • Driver wallet management
  • Instant notifications
  • Reviews and feedbacks

3. Why is hyperlocal ecommerce marketplace becoming a furore?

3. Why is hyperlocal ecommerce marketplace becoming a furore?

The below mentioned importance may be few of the many reasons that have resulted in increased hyperlocal e-commerce transactions.
  • It has proved to be a boon for local stores in terms of reaching out to customers, potential for growth, etc.
  • It gives customers a better shopping experience.
  • It ensures faster delivery of purchased products to customers.
  • It results in rapid increase of sales and revenue which further helps retailers to grow their business easily.
  • It has a significantly wide outreach.
  • It helps businesses get closer to the target market as well as the prospective customers.

4. Factors behind the whopping rise of hyperlocal ecommerce

4. Factors behind the whopping rise of hyperlocal ecommerce

  • Increasing number of mobile internet users
  • Improvement in logistics infrastructure  
  • Growing smartphone adoption
  • Sedentary habits of consumers 
  • Improved lifestyle quotient of consumers
  • Changing consumer preferences
  • A felt need for urbanization
  • Increase in business digitalization 
  • High funding for e-commerce businesses

5. Learning about the increasing popularity of hyperlocal ecommerce

5. Learning about the increasing popularity of hyperlocal ecommerce

Disrupting traditional business practices and uprooting several market taboos, hyperlocal ecommerce has come barging in. Ever since the concept has come into existence, it has evoked great curiosity and interest among consumers and businesses alike. While on one hand, consumers are resorting to more and more hyperlocal deliveries every day, on the other hand, businesses are leaving no stone unturned in ensuring their strong association with hyperlocal platforms which by virtue of their specialization in hyperlocal deliveries, can help them build and facilitate a robust hyperlocal ecommerce network.
Though not all, but a fair number of global businesses, of all sizes and nature, have taken to hyperlocal deliveries as a mainstream and fundamental aspect of their business. The need to go hyperlocal was felt by businesses a few years ago when they witnessed dramatic changes in the way consumers buy. It started to gain popular interest. This need was reinforced with the introduction of covid-19 pandemic in the year 2020. Had it not been for the pandemic and contactless deliveries, hyperlocal delivery figures through hyperlocal ecommerce platforms would definitely not have skyrocketed the way they did.
Source: Allied Market Research
Hyperlocal utility services are expected to gain an increased traction and this can be primarily attributed to the growing disposable income of consumers, rise in working population and a greater need for convenience, as per a report published in Dentsu.
The rate of hyperlocal services adoption and accelerated growth in e-commerce industry has led to a big paradigm shift in the way global consumers shop, with first-time hyperlocal ecommerce users rising during the lockdown and contactless delivery and digital payments becoming the new norm.
In the similar report it was found that local food delivery stood out as the top-most used hyperlocal service, followed by local logistics and groceries and vegetables. Meanwhile, 33% of those surveyed said they use such services for their speed, while 27% attributed unique product and service offerings as a key reason to use such service.
  • Brands like Grofers and Amazon were the leading players initially, setting up their warehouses instead of partnering with retailers.
  • Swiggy, a popular food-delivery app, initially, has launched swiggy stores with retailer partnerships. Now, it is pivoted to develop stores to stock products.
  • Walmart-owned Flipkart made several efforts to work with retailers in order to deliver grocery orders, but launched Supermart, which also relied on its own warehouses.
  • Currently, Grofers runs on a model where it sets up large and mini-warehouses within cities. The mini-warehouses are managed by distributors who fulfil their deliveries to keep costs in check.

For offline retailers and physical retail chains, the hyperlocal model of business functioning has come as another opportunity to redefine their physical presence. Adopting it makes their online presence noticeable.

There shouldn’t be an iota of doubt about the fact that hyperlocal ecommerce businesses have been rapidly growing with the potential of expanding exponentially. There has been an increase in the number of brands emerging in this space and given its quick rate of adoption, both by businesses and consumers, it has the potential to consolidate even further, over the next few years. Hyperlocal’s collaboration with local stores and the connect they build with their customers digitally is benefitting all the stakeholders as now they are all connected to the supply chain model.

So, how benefitted can a business be, post the adoption of a hyperlocal ecommerce model?

Or, what are the benefits associated with hyperlocal ecommerce? They are a plenty, in fact.

6. Hyperlocal ecommerce: Going deep into exploring the benefits of this new norm

6. Hyperlocal ecommerce: Going deep into exploring the benefits of this new norm

As big as the hyperlocal ecommerce industry is getting, so are the benefits accrued to it. Let us know a few of them.
Speed delivery is one of the most distinguishing features of a hyperlocal model. Being located geographically close to the customers, hyperlocal businesses can achieve speeds that conventional marketplaces cannot offer. Across the globe, hyperlocal businesses are supporting communities better than the conventional ecommerce marketplaces by virtue of their ability to deliver the goods and services in the shortest possible time. Ensuring a quick delivery mechanism saves a lot of time and effort which then goes into other important business processes. This makes the whole hyperlocal business model highly efficient.
Hyperlocal ecommerce marketplaces have made it way easier for businesses to present and flaunt their offerings online in front of a large group of customers. Since everything is available on the online platform, businesses are better able to put their best foot forward by easily, neatly and categorically displaying a wide range of their products and services. This makes it easy for the customer to go through the product portfolio, compare features and benefits and make a choice accordingly. They don’t have to run from one store to another in order to get what they want. A diverse product catalogue is better able to meet the varying needs of the customers.
Joining hands with a marketplace owner that offers you a hyperlocal ecommerce software to work with, can be a boon and real cost saver for businesses. With a hyperlocal marketplace, the local retailers and sellers get a platform to offer their products without setting up their stores online. This saves a lot of money that businesses could have otherwise incurred. Not just this, but businesses are also prevented from incurring any additional overhead costs.
Overstocking and understocking may often be a problem that several businesses face throughout their lifetime. Hyperlocal ecommerce helps in overcoming such problems. Since hyperlocal ecommerce software are futuristic and know the market like the back of their hand, they are in a better position to figure out the amount of inventory that should be kept in store. It sort of makes you become smart with storage; thereby leading to improved inventory management.
A hyperlocal business model is perfectly suited to match the delivery requirements of customers residing in geographical proximity. Moreover, several hyperlocal ecommerce marketplace owners, have it in their software, where customers can schedule their deliveries as per their need. A customer who wants a gift to be delivered to his friend on his birthday, which is overmorrow, can make an order today itself, leaving the rest to the concerned business. Scheduling as per convenience is a luxury that is often denied to conventional ecommerce players.
Hyperlocal ecommerce platforms have emerged as great supporters of local businesses. Since the costs of coming onboard are low and the onboarding process is simple, even the small businesses can think about it. Moreover, by virtue of having a geographical closeness to both consumers and local businesses, such a model empowers the local retailers to go hyperlocal. Several ailing businesses and new start-ups have found a new lease of life for themselves, courtesy to hyperlocal ecommerce software and the hyperlocal model that businesses are resorting to, so often.

7. How to go hyperlocal?

If you are eager to offer hyperlocal services and are willing to adopt a hyperlocal business model for yourself, then here is what you have to do-
  • Decide the products you want to deliver
  • Choose your target market
  • Partner with local merchants
  • Choose a suitable revenue model
  • Get a hyperlocal delivery app
  • Select a logistics technology partner

8. Future of hyperlocal ecommerce Business model

8. Future of hyperlocal ecommerce Business model

Future for hyperlocal businesses, it would be rational to state, is highly promising. Since a hyperlocal business model finds close geographical proximity with the customers and sellers, it is becoming a rage world over, even more so after the pandemic struck all of us. Hyperlocal businesses hold the following prospects. Take a look
Some retail outlets have expanded their ambit of hyperlocal deliveries beyond what they used to sell. It can increase all the more, given the widespread impact of adoption of hyperlocal business model. For instance, retailers may move from selling accessories to clothing, cosmetics, etc.
Rural areas have not yet had a proper share of their hyperlocal deliveries. But with the growing outreach of hyperlocal ecommerce and the pace it has gained lately, rural areas are likely to have a taste of it pretty soon. Several two-tier and three-tier under tapped cities can also benefit from the hyperlocal model of businesses.
A highly promising business model encourages retailers to keep and store more and more inventory, in order to meet the soaring customer demand. Hyperlocal ecommerce is one such model. To satisfy omnichannel customer needs, retail stores are more likely to try and lay their hands upon expanding their storage space near their physical locations in the future.
Internet and digitalization have been at the centre of all the hyperlocal ecommerce revolution that is happening around. Several technology intensive businesses are most likely to use artificial intelligence in their business processes. AI adoption by local retail businesses is expected to increase. This increase in AI-backed processes will lead businesses to get smarter than they are today.
As hyperlocal markets get well curated, highly specialized and diversified, the logistics businesses have a possibility of leveraging delivery robots and air drones in order to make convenient and faster deliveries.

Final Words

Large ecommerce marketplaces, who haven’t yet entered, are observing the hyperlocal space keenly and may even be relentlessly strategizing to foray into it. Before they do that, ambitious start-ups and aspiring entrepreneurs, it is suggested, should do it in order to get the first mover advantage that they can be deprived of post the entry of bigger players; because the early bird, as they say, catches the prey.

But until a conclusion, whether ‘to go’ or ‘not to go’ hyperlocal is reached, it is urged to keep the following small statistic in one’s conscious thoughts;

“Growing at a compound annual growth rate (CAGR) of 14.9% from 2021 to 2030, the global hyperlocal service market size which stood at $1714.60 billion in the year 2020, is projected to reach $5188.60 billion by the end of 2030.”

And know this for sure, that we are living in an era of utmost customer convenience and improved digitalization and there is no other future for businesses, except hyperlocal.

‘Yes. Hyperlocal is the future!’

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How to choose the best hyperlocal eCommerce software

Of the most discussed things in the business fraternity and e-commerce industry, one is the word ‘hyperlocal.’ Yes! The hyperlocal e-commerce platform is the latest buzz; the buzz bearing promise, excitement and phenomenal growth.

1. introduction

Of the several blessings of internet and technological evolution, the most important is the coming into being of ‘hyperlocal ecommerce.’ If this term does not sound familiar to you, you are perhaps missing on a lot of growth and transformation that is happening around. A lot of consumers and most importantly businesses, regardless of any industry, are quite literally, going crazy about it. This growing craze is a bold assertion in itself that ‘hyperlocal e-commerce is the future.
So, what is meant by hyperlocal ecommerce and what is this global craze all about? Let us find out.
Hyperlocal e-commerce is a process that brings the vendors and buyers really close to each other so much so that it results in speedy ordering and delivery process. Hyperlocal e-commerce is super quick. It also helps the customers to connect with local stores of specific geographic regions and gives them a better experience of shopping by providing them fast delivery of the purchased products.
All in all, a hyperlocal delivery model is classified as an online business model in which the needs and demands of customers are met through local offline shops via a digital platform. A hyperlocal business model is a natural ingredient for hyperlocal ecommerce to take place. Such an e-commerce model enables the customers to choose and buy products online from closely located and nearby shops.
We all remember the pandemic times. Right? Had it not been for the sake of making online deliveries and meeting quick demands, hyperlocal e-commerce would not have gained such rapid pace the way it has. Statistics reveal the demand of groceries and other essential products ordered online jumped to almost six times around the end of 2020 since the lockdown was implemented. And why not, online buying is the way forward! And if such statistics are anything to go by, hyperlocal e-commerce is here to stay.

2. Hyperlocal e-commerce: Managing deliveries through strict time schedules

2. Hyperlocal e-commerce: Managing deliveries through strict time schedules

A hyperlocal e-commerce takes into due consideration the following two perspectives- geographical proximity and time taken to deliver.
By this, it is intended that a hyperlocal e-commerce can be everything, but far away and sluggish. So, what makes it so close to businesses and customers and blazing fast and super quick?
The hyperlocal business model may be the answer. The entire model is built in a manner that the whole chain of business activities is so clubbed and interrelated that they all lead to maximum gains for the business, both in terms of efficiency and effectiveness. The model ensures geographical proximity between the local buyers and vendors, thereby facilitating the selling, buying and delivery process. Perhaps, this is the reason why businesses and customers are going after it so passionately.
Have you never felt that need of conveniently ordering a gift from a hyperlocal e-commerce business? Or, Don’t you remember ordering a pizza for your hungry children while you were busy attending guests at home?

We all have had, in part or whole, our share of experiences with the hyperlocal e-commerce platforms. Such experience have made us believe things about businesses and deliveries, that were difficult to fathom by many of us, a decade or two back.

Modern day consumers know their buying choices and preferences well and given an option they prefer to choose ‘convenience’ above everything else. This is where the role of hyperlocal e-commerce platforms come into play. This platform gives consumers immense power to make orders and purchases possible at their own discretion, with minimal buying efforts, while they happily choose to remain in the confines of their homes.
Sellers too are not far behind in making every buck possible that arise out of a hyperlocal e-commerce transaction. They are aware of the change in consumer buying choices and patterns and the ongoing transformation of markets they intend to serve. In the hope to serve such potential markets, many retailers are investing money and committing themselves in online delivery services.
Hyperlocal e-commerce marketplace is the newest trend providing small businesses an opportunity to reach more customers online for selling goods & services. The business model is convenient for a plenty of buyers as well, as they can hop from one online store to another for choosing and buying products of their choice.

3. Benefits associated with hyperlocal eCommerce

3. Benefits associated with hyperlocal eCommerce

a. Massive Outreach

Since every business activity is getting done online through a hyperlocal software, businesses can reach to a large section of the society, both within the country and abroad, easily. This provides businesses with opportunities to capture a large segment of the market- a thing that wouldn’t have been possible with any traditional business.

b. Improved customer experience post purchase

There is a natural craving among consumers for having pleasant experiences. A hyperlocal ecommerce platform offers them this feature. A customer experience, in the contemporary times of hyperlocal deliveries, can be defined as the sum total of features the hyperlocal platforms provide to them through deliveries. This is why hyperlocal deliveries are often deemed to be significant contributors to customers’ experiences.

c. Visibility for local stores

Which business wouldn’t like to increase its visibility? Hyperlocal e-commerce platforms, by virtue of their widespread global presence, offers businesses a huge prospect of increasingly its visibility. Increased visibility of a business enhances the chances of more customers viewing it, interacting with it and ordering from it. This is a big benefit for local vendors as they get an opportunity to present their offerings in front of a wide array of customers.

d. Minimal efforts for online retailers

Retailers and local sellers have enjoyed every bit of the hyperlocal journey they have had so far. An efficient hyperlocal software does all the hard and tedious work himself, and leaves little for onboard businesses to make efforts and worry about. This simplifies a lot of business problems and saves a lot of effort that could have otherwise gone into any activity concerning a non-hyperlocal business.

e. Lower logistics costs

Since the vendors and customers are located close to each other in a hyperlocal e-commerce model, and there is a more continuous demand and supply of products, vendors don’t have to bear the cost burden of managing a huge inventory and logistics. A smart and everyday order management system helps them stay clear of any logistical costs arising out of hyperlocal e-commerce transactions.

4. Features of a good hyperlocal ecommerce software

4. Features of a good hyperlocal ecommerce software

The first impressions of a website or the landing page should be appealing. A good software takes due care of that. Aesthetics, after all are extremely important.
The more user friendly is the interface, the increased is the likelihood to attract users naturally to your business.
No user of today likes hassles. A simple and easy or a one or two step sign up process helps businesses have an upper hand over other lengthy and technical platforms or software.
We are living in an age where online orders and deliveries are met instantly. Any business caught lacking on that front shall suffer and no business will like that. To assist such facilities of instant ordering and approval, automation plays a pivotal role viz a viz- ‘auto confirmation of orders’ and ‘auto assignment of drivers’ are features than can help you stay distinguished. So, to ensure that the software you plan to have, has such features, is business prudence.
With convenience of the utmost degree already at their disposal, not having a live order tracking feature may hurt a business’s prospects. Customers are getting impatient with every order they make. They need to check once in a while the whereabouts of their order. So, it can be an important feature to own and flaunt, too.
If you are a hyperlocal ecommerce business, you can be everything but slow. So, making quick deliveries is not an option over here. You ought to be quick; instead, super quick in order to outcompete the rival businesses. And only a capable software can help you do that.
Tracking the location in real time’ is a feature of highly efficient apps that acts as an icing on the cake for onboard businesses. So, it’s really important to ensure your business avails this feature.
It is the process of finding the best and most cost-effective route for delivery drivers. Automated route optimization helps businesses to stay ahead by formulating delivery routes that are both time and cost-effective. So, a software that is GPS enabled and works on a satellite-based radionavigation system can surely help you optimize routes for your business.

Have you ever thought how would it feel to get stuck while making payments for your online order? It’s a bad experience to have. But having a software that has PayPal, Stripe, etc., integrated into the software can be a bang for the buck as they really provide transactional ease and convenience of the next level. Businesses should ensure the availability of such advanced payment services and multiple payment gateway options to avoid any transactional bottlenecks. Moreover, what can be an add-on for a business is the acceptance of payments in cryptocurrencies through a gateway named ‘Coinbase’.

This feature enables customers to quickly find products of their desired choice. The more intelligent the software is, the more advantaged the business becomes. Filters and tags are often used by hyperlocal eCommerce software to put forth in front of customers the most wanted, looked-for and desired products. This feature brings customers closer to the products of their choice. So, having this feature can really set businesses apart and help them stay in front and ahead of others.
Smart, efficient and futuristic hyperlocal eCommerce software generally have a high database of customers which enables businesses in improved decision making. A huge database of customers, if realized, is a big benefit for businesses. It is just about how well they are able to capitalize on it.
In this fast-paced world of superfast hyperlocal deliveries, instant notifications about an order are accepted with a warm embrace. Customers do like to be notified instantly. For instance, Hyperzod relies on firebase- an app backed by google, as a service provider in order to provide push notifications. So, it’s a feature important enough to be considered by businesses when choosing a software.
A good software always provides and promotes genuine user reviews and feedbacks. It makes customers feel that they too have a say. And if your business can lend ears to your customers, there isn’t anything better.

5. Learning about the factors to keep in mind while deciding upon a hyperlocal ecommerce software

5. Learning about the factors to keep in mind while deciding upon a hyperlocal ecommerce software

Choosing an e-commerce platform can often be a challenging and deciding task. As against the floating belief that it is easy, it is not a one-size-fits-all decision. The platform that best fits your business’s bill depends on two fundamental things- your specific business needs and technical expertise. It is important to know about your needs and expertise prior to finding a hyperlocal eCommerce software.
For instance, if you are an entrepreneur or a start-up who does not want to deal with the complications of website development, it is recommended that you start with a SaaS-based (Software-as-a-service) hyperlocal e-commerce platform. Though one can find a plenty of SaaS based platforms, but there are a few who are distinguished from the rest. So, some prudence is also advised when a business chooses to pick one over the other.
It just needs to be kept in mind that an efficient and futuristic platform generally takes care of the technical aspects like web hosting, payment processing, platform customization, order scheduling, among others. As a result, you can quickly and easily launch your hyperlocal e-commerce business.
If you are an aspiring business or an entrepreneur who is just starting in the online space, the following points can help you decide.
Some of the many factors that you need to consider when selecting the right hyperlocal eCommerce software/platform for your business can be as follows-

a. Cost

This is one of the most fundamental aspects to consider for any business. Whether you’re a small business, a local retailer or an already established brand trying to make and grow yourself online, you need to understand the cost structure of each platform. Almost all hyperlocal e-commerce platforms have a monthly or an annual fee. Consider how your customers will pay for your products to help assess opportunity costs. While it’s natural to expect the best-in-class features from your partnering e-commerce platform, you also don’t want to overpay. So, the primary task is to do a comprehensive research work and weigh properly the pros and cons of each platform. Secondarily, decide as to which platform offers the features at a price that best meet your business’s needs and objectives.

b. User friendliness

This may be one of the most sought-after features of a great hyperlocal eCommerce software. An easy-to-use software is a big yes for all businesses wanting to go online. In other words, a software that is user friendly naturally attracts a lot of users on its platform. Hence businesses should actively look for this feature. One of the best ways to ensure it is to look for features that make it easier for your customers to shop from your e-commerce business and also simultaneously smoothen the ways for you to sell online efficiently.
It is suggested to aim for an understandable and easy-to-use interface that gives a business the ability to capture the feel of its unique brand fully. For example, look for features like ‘smart product discovery.’ Based on the searches a customer makes, the platform brings forth those categories of products he wants or likes to see. This feature gives power to customers to choose a product of their liking easily and conveniently, with just a few clicks and taps. Similarly, a feature like ‘easy order management’ empowers a business to get all the order related work done, in again just a few taps and clicks.

Few questions can be borne in mind while choosing an e-commerce platform:

Does the platform provide easy and convenient ways of putting and shuffling your best products first?

Does it offer neat and clear categorization of your offerings so that it is easy to understand for the users?

Does it provide quick ordering facility?

Are you able to create different categories for your products and map them easily?

Is the platform intuitive in terms of knowing the needs of the customers and displaying the best possible products on the platform?

c. Uninterrupted customer and technical support

No business ever wants a dissatisfied customer. And to ensure their needs and grievances are taken a good care of, there is customer and technical support. During the course of managing an e-commerce store, a business might encounter problems that will require troubleshooting on an urgent basis. Therefore, it becomes binding upon them to look for an e-commerce platform that offers solid tech solutions and have a genial customer support team.
For instance, a platform that offers tech and customer support only during specific hours would be a serious drawback for a business. It is a big no, in fact, as it can leave the customers aggrieved and wanting for solutions. It is important to ensure to get onboard a platform that provides an uninterrupted support via email, live chat, or WhatsApp, etc.

d. SEO Friendliness

While it is true that SEO friendliness is important to have a successful online business, it is even truer that having an SEO friendly hyperlocal e-commerce platform can be a mere wish for many businesses. Not every platform is as SEO friendly as some really good ones. So, what does SEO friendly mean? And what does it actually do?
Making a website SEO-friendly means that google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. Once indexed, they can then serve the most relevant and valuable web pages to their users based on the topics they search for.
A website that is effectively optimized for SEO helps consumers to discover your business and its offerings through search engines. That’s why your e-commerce platform must have SEO abilities that can help your business get discovered online easily.

e. Detailed analytics & real time reporting

This feature helps businesses in making quick decisions. And to make quick decisions, a business needs to well informed. While on one hand, detailed analytics thoroughly generates the past and present business data at one place to build deeper understanding, real time reporting, on the other hand, ensures instant updates on the happenings, at literally the speed of light.
Through this feature, businesses can track all the important things viz a viz—number of sales, payment methods, products most often viewed or ordered, order amounts, and more. Just ensure that the stats are displayed in an easy-to-understand format. Such detailed and comprehensive presentation of data and statistics surely assists a business in improving its decisions and performance over time.

f. Single/Multi-vendor support and scalability

Every business aims growth. A single vendor business may join hands with a hyperlocal eCommerce software in the hope that it will scale up its business someday. So, what do you do if a day arrives when your business starts growing and you choose to move from being a single vendor to a multi-vendor one? Do you then go about looking for a platform that can make you a multi-vendor business? Certainly not. So, it is recommended to take care of this option initially, when choosing your first hyperlocal e-commerce platform. Not to forget, there may be a feature of auto-scalability as well that hyperlocal platforms may have. It adjusts the scalability automatically depending upon the data. Such a feature empowers your business by providing wings to let you grow easily and uninterruptedly.

g. Futuristic

Being able to know and predict the future correctly is surely an add-on feature for businesses onboard a hyperlocal platform. Prior to choosing to get onboard, it is important to ensure whether the software is futuristic in nature or not.

Can it predict things of value for your business?

Can it be relied upon?

Does it have a strong enough analytics and artificial intelligence backed processes so as to make sound future judgements relating to markets, products, etc.?

6. Why should you fervently and quite optimistically invest in a hyperlocal ecommerce software

6. Why should you fervently and quite optimistically invest in a hyperlocal ecommerce software

The market has witnessed increased interest of investors in the hyperlocal e-commerce segment primarily due to proposed value propositions of online business models which have been able to improve ‘user experience’ and ‘user interface’ to a great extent and have drastically reduced consumer pain points caused from traditional business models. As a result of such change, the hyperlocal e-commerce model appears to be the most lucrative resort for a lot of businesses, irrespective of the industry.

This, it is supposed, can be a reason enough for aspiring businesses to lay their hands on them without much procrastination.

Wrapping up

As the world goes hyperlocal, there are plenty of opportunities lying ahead for businesses who are passionate about what they do and how do they do it. A little transformation, if needed, and small incremental steps towards adopting a hyperlocal model can spell out the future for your business.

It is noteworthy to assert, by analyzing data and trends, that businesses who are going to survive and make big money out of their investments will certainly be the ones who accept and adopt to the changing needs of the target markets and their respective customers- and that calls for getting into the ‘hyperlocal mode’ as soon as possible.

As they say- ‘the early bird catches the prey’, so should your business, by deciding upon its niche, capability areas, the hyperlocal e-commerce partner and your prospects with it. Having done this, it is suggested to then make a well-prepared incursion into the market quickly and as early as possible.

Afterall, pioneer firms have their own first mover advantages. Would you not want to have one for your business?

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How an online ordering system can drive new sales and improve your profit?

1. Background about the changing business landscape

1. Background about the changing business landscape

The business landscape has changed significantly in the previous few years. Technology is taking over a lot of elements of a business. In fact, the evolution in technology is turning out to be a great way for business owners and modern-day entrepreneurs to manage and maneuver an increasingly complex business landscape.
As a result of such phenomenal growth, ways of conducting a business have evolved significantly. A prime example of this is the shift in the way consumers have started to buy products; and so have the businesses changed their processes of selling and luring customers into buying it. As and buy consumers have eagerly started to push for more online buying and ordering experiences, so are businesses coming up with distinguished online ordering systems and newer ways of satisfying their needs.
“In the words of Bill Gates- ‘Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.”
Widespread demand and availability of on-demand delivery services, increasing number of consumers going digital and chunk of businesses getting their processes automated, all, in part or whole, have contributed substantially to the growth in online ordering systems across the globe. Through this, not just customers are benefitted and their needs met, but the fact cannot be denied that businesses too are having a good time dealing with online ordering systems.

2. Knowing about the online system and learning about SAAS

2. Knowing about the online system and learning about SAAS

An online ordering system helps a business drive new sales and improve its profit. But there is a lot of hard work involved. Easy as it may apparently sound, challenging it is to build sales and generate profits in an industry which is highly competitive and shows frequent signs of intense rivalry. Having said this, we cannot make an exception in the case of online food ordering industry.
With consumers worldwide wanting convenience of the next level, businesses having online ordering processes appear to be going a long way in the competitive run.
With the coming into being of online ordering management systems and businesses preferring to use SaaS (software as a service) more often than not, technology has made things easier for food businesses and restaurant owners. Food businesses which were capable of cooking and offering sumptuous delicacies but somehow, for one reason or the other, lacked on the serving part of it, have too, found a great business ally in companies offering SaaS, dealing with online ordering system and providing online ordering services.
“The way to a person’s heart is through his stomach, and your food business can ‘reach’ a thousand hearts through a restaurant delivery software. For this, you can have any food delivery software of your choice. But, for your business to not just ‘reach’ but ‘touch’ and ‘dwell’ in their hearts, hyperzod’s unparalleled online restaurant delivery software can be all that you could ask for.”

3. Knowing the existing statistics and figures characteristic of online ordering systems

3. Knowing the existing statistics and figures characteristic of online ordering systems

Due to massive surge in online ordering systems around the globe, several food businesses and restaurants are now willing to spend almost 70% to 80% of their budget to set an efficient online food ordering system to drive up their sales and improve subsequent profits.
But on the contrary, there have been businesses who are struggling to keep up with the changing pace of ordering trend and associated business processes. For instance, as per an article published in January 2020, Kraft Heinz, an American food company’s market cap has fallen by around 50 percent over the past twelve months, and the company’s inability to keep pace with changing consumer tastes is largely to blame.
A survey of over 200 major companies revealed that Kraft Heinz is not the only one to suffer. While a majority of firms believe that they are “picking up on signals of change” that might disrupt their usual line of business, fewer than half (around 42%) admitted that they are “unable to act on those signals.”
In the words of John Chambers, chairman of Cisco, “At least 40 percent of all businesses will die in the next 10 years, if they do not figure out how to change their entire company to accommodate new technologies.”
So, which side would you want your business to be on; the evolving businesses who are willing to spend and allocate resources to online ordering systems or the ones which are unable to respond to changing signals and adapt?
Industry understanding and business prudence says you stick with the former case. Below are a few statistics and data that narrate the entire story about the whopping growth of online ordering system over the previous few years.
The NPD Group through one of its analysis reported that delivery and drive-through orders had taken hold, making carrying out the less convenient service mode.
From February 2020 to February 2022, digital and non-digital carry out restaurant orders declined by 2%, while delivery increased by humongous 116% and drive-through orders grew by 20%. Digital ordering grew by a banging 117% in two years and contributed to the delivery and drive-through growth.
As per another data from NPD, the number of restaurant visits reserved and paid via smartphone in the United States (US) increased by 50% from the year 2017 to 2018.
By possessing a food ordering and delivery application, businesses can reach new sets of customers and thereby process greater number of orders. Starbucks is a proof of that. Their Mobile and Pay app is largely responsible for 13% of annual U.S transactions, thereby driving a major part of its revenues and profits.
But in order for businesses to successfully capture and dominate the online ordering and delivery market, they ought to know their target market. A deeper understanding of their target audience and their needs and choices helps businesses cater more comprehensively and flexibly, in such evolving times.
A complete demographic profile and a track of changing behavioral habits of the target audience, aids businesses define the style of their marketing activities and also further helps to develop the right functionality.
For instance, the following data of different country markets can serve as a big basis for businesses to chalk out a neat plan and a well-drafted strategy pertaining to online ordering system and delivery.
Companies by working to create a personalized and an interactive user experience, can draw inwards a lot of customers.
Similarly, China with a banging global user penetration rate of roughly 34.2%- almost one third of its humongous population, actively uses online delivery services. This overwhelming figure of the Chinese market is followed by country markets of Netherlands, UK, US and Canada in the same order, thereby putting in front seamless scaling opportunities for global online food ordering and delivery companies.
In fact, so massive is the scale of possibilities for businesses that online ordering systems and applications have lately proved to be a boon for businesses and are largely benefitting. It relieves the business of many commitments and obligations and saves time for other important activities. An efficient online ordering system and a consummate online delivery app owned by a futuristic company will surely provide your business, chances a plenty.
A far-sighted online ordering and delivery company also ensures that it just does not limits itself to satisfying the basic needs and preferences of users, but, acknowledging the super quick growth of competition and rivalry among businesses, it also works hard to disrupt the market with its rapid-fire innovative technologies.
All in all, a good food management and online ordering system learns quickly and more often the newer ways of optimizing business related activities.

4. Benefits of an online ordering system or SAAS for a business

4. Benefits of an online ordering system or SAAS for a business

Let us read on and find out the array of benefits of an online ordering system or SaaS (software as a service) for a business. These benefits are, perhaps, the major reasons as to how online ordering system or SaaS enables businesses in improving their sales and generating profits.

a. Ease of use

When businesses use software as a service for the purpose of taking orders and ensuring deliveries, they have somehow already incorporated a system which has neatly and brilliantly baked-in practices. This results in great ease of use and it further helps in bringing a greater number of users and possibility of new sales for the business.

b. Enables businesses to offer a customer-oriented platform

A good online ordering system cum app makes it a point that its customers are dearly valued and their need and preferences are successfully met. An online food ordering management system cum app should be so developed that it is easier for its users to skim through effortlessly and order things of their liking from the comfort of their homes. If the platform is customer oriented, it goes without saying that it will produce happy and satisfied customers which would further lead to increase in sales and profits for the business.

c. Enables utmost convenience

By providing an online ordering app for all the needs of a business, software companies silently provide great convenience to the customers. A user, if offered convenience through such apps, ends up looking for the same platform time and again, as and when the need to order arises.

d. Increased customer interaction

Online ordering and delivery systems make great allowance for customers to directly interact with the restaurant or food joint and demand things of their choice. The restaurant/food joint then easily and quickly learns as to which meals are the most sought after in their menu and which one is the least ordered. The result of this is it gives a valuable insight on what the customers are preferring more and getting inclined towards and what they are liking less or disliking about their products and offerings. This sort of customer interaction and engagement is vital in today’s competitive era for drawing in more customers, increasing the sales figures, building brand loyalty and in improving the customer base of the restaurant so concerned.

e. Well monitored sales data

In comparison to traditional brick and mortar stores or an in-store delivery system, an online food ordering system helps businesses save a lot of money by offering customers the freedom and convenience to choose online, and then get it delivered to their doorsteps. A similar offline or a physical setup could cost many a business their fortune.

f. Saves a lot of monetary resource

In comparison to traditional brick and mortar stores or an in-store delivery system, an online food ordering system helps businesses save a lot of money by offering customers the freedom and convenience to choose online, and then get it delivered to their doorsteps. A similar offline or a physical setup could cost many a business their fortune.

g. Greater scalability

An online ordering app offers businesses numerous possibilities. These possibilities if taken care of well, undoubtedly enables businesses to scale up their level of operations. Since such apps are in great demand, they bear a likelihood of having an increased visibility. This increased visibility leads to greater scalability for the business in the form of better sales and increased profits.

h. Timely upgrades

By enabling software as a service (SaaS) for a business, the provider upgrades, as and when due, the online ordering system and it becomes available to their customers. Such a feature keeps the customers updated and businesses upfront. Due to such frequent and timely upgrades, customers worldwide are more in awe of such apps thereby increasing the likelihood of generating new sales and subsequent profits for the business.

5. Can your business Avail the above-mention benefits to its advantage?

5. Can your business Avail the above-mention benefits to its advantage?

Having put forth some of the likely merits of an online food ordering system, it should be kept in mind that such systems offer a plethora of benefits to the business, regardless of its size or customer base.
Rather, a great online ordering system would let no opportunity pass over. By virtue of its competitive and continuously evolving character, it will surely work upon increasing the customer base of its partnering business and its subsequent size.
From having an online presence to staying on top of your sales and profits and to leading the industry, there are a number of ways to enrich your business and improve your profits via an online ordering system or the so-called online food ordering system.

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